Channel Representative

About RCL Foods

RCL Foods is a well-established South African food manufacturer known for iconic brands like Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar. The company's core philosophy is "WE GROW WHAT MATTERS," emphasizing a commitment to creating meaningful, positive impact.

Role Overview

We are seeking an energetic, customer-oriented Channel Representative to join our baking business unit. This full-time, permanent position is based in Kokstad, KwaZulu-Natal, and reports to the Area Sales Manager.

Primary Responsibilities

• Manage product distribution to be efficient and economically effective.
• Ensure driver teams adhere to mapped, optimized delivery routes.
• Integrate all customers, both existing and new, into the GPS tracking system.
• Coordinate orders to maximize truck utilization and loaves per kilometer.
• Monitor and balance order placements, deliveries, and returns.
• Track daily driver orders specifically for informal trade customers.
• Analyze return trends and implement strategies to minimize them.
• Submit daily sales data collected from drivers.
• Ensure driver teams meet or exceed sales targets.
• Gather and disseminate key trade intelligence.
• Develop actionable plans to improve performance and counter competitor moves.
• Maintain accurate customer data and classifications for all accounts.
• Train, support, and lead driver and van assistant teams to achieve sales excellence.
• Utilize a route riding system to visit all customers monthly.
• Assess driver performance on the job and provide necessary training.
• Monitor trade pricing and perform weekly price surveys for informal trade clients.
• Implement pricing strategies and policies effectively.
• Foster long-term customer relationships and increase sales volume and market share in General Trade stores.
• Collaborate with the Informal Sales Representative to expand business opportunities.
• Handle customer complaints and queries professionally.
• Ensure merchandising meets company standards.
• Support route optimization and rationalization alongside the Informal Sales Representative.
• Act as a liaison between customers and drivers to ensure seamless product delivery.
• Fulfill regular customer service needs and share vital trade intelligence.

Minimum Qualifications and Experience

• Matric certificate.
• Valid Code 10 driver's license with Professional Driving Permit (PDP).
• Must have own vehicle.
• Between three and five years of experience in a sales-related role.

Additional Information

Reference Number: RCL260811-1.
Location: Kokstad, KwaZulu-Natal, South Africa.
Employment Type: Permanent, full-time.
Application Deadline: August 18, 2026.