Channel Business Manager - Axis Bank, Surat

Overview

This role is responsible for generating insurance business through designated relationship or channel partners within a specific area or zone, specifically focusing on encouraging these partners to guide their customers towards investing in Birla Sunlife Insurance products. The incumbent will manage all pre-sale and post-sale support and services for both the channel partners and their clients alongside their dedicated team, aiming not only to meet targets but also to ensure steady business growth every quarter.

Challenges

• Managing market fluctuations, especially due to the predominance of unit-linked policies (ULIPs) by Birla Sunlife Insurance.
• Navigating dependencies on the Axis Bank branch banking model within an open architecture, where the bank's own priorities might require alignment.
• Balancing process compliance with the expectations and demands of channel partners.

Key Responsibilities

• Achieve premium and revenue targets contributing to the company's overall growth through constant engagement with multiple branch heads and key decision makers of the channel partners.
• Implement and communicate process or policy changes effectively, using various training modules to ensure smooth sales and service operations including sales calls, policy issuance, and complaint handling.
• Manage relationships at various organizational levels by being well-versed in insurance and banking products to support bank customer requirements and deliver optimal services.
• Identify and implement innovative strategies to increase customer penetration and build new business opportunities within assigned channels.
• Monitor and enhance product mix with targeted shares: 50% traditional products, 40% ULIPs, and 10% term insurance.
• Review frontline sales activation mechanisms aiming for 40% activation rate with specified case and average ticket size goals.
• Continually assess business quality and report findings to supervisors while engaging customers through proactive communications such as welcome calls.
• Maintain persistency targets by ensuring customer queries are resolved promptly and renewals occur timely as per company standards.

Additional Information

This position involves direct interaction with channel partners from Axis Bank branches and requires an ability to achieve profitable business mixes while supporting the partner relationship with ongoing training and feedback to meet strategic goals.