Buyer - Womenswear

About the Role

PUFFIT is seeking a commercially minded Buyer to join their team, playing a pivotal role in shaping product direction, spotting market opportunities, and crafting collections that resonate with their expanding global audience.

This role involves close collaboration with the Founder, Design, and Product teams to develop trend-led and commercially viable collections that embody the PUFFIT brand ethos.

Key Responsibilities

• Formulate and implement buying strategies across activewear, shapewear, and lifestyle product categories.
• Create product ranges that are both commercially successful and aligned with customer preferences and brand identity.
• Analyze sales data, customer behaviors, and industry trends to guide purchasing decisions.
• Discover new product ideas, focusing on important silhouettes, fabrics, colors, and seasonal trends.
• Collaborate with Design and Product Development teams throughout product lifecycle stages.
• Maintain supplier partnerships, negotiate pricing, and contribute to meeting margin objectives.
• Coordinate with Merchandising to plan assortments, manage inventory, and support product launches.
• Track product performance and adapt strategies swiftly to optimize sales outcomes.
• Perform competitor and market analysis to keep the PUFFIT brand competitive within activewear and shapewear sectors.
• Work alongside Marketing, E-commerce, and Operations teams to ensure effective product introductions and commercial success.

Candidate Profile

• Previous experience in a Buying capacity within fashion, activewear, shapewear, womenswear, or lifestyle labels.
• Strong commercial insight coupled with proficient analytical abilities.
• Genuine passion for fashion, wellness, and a deep understanding of changing consumer trends.
• A background in fast-moving, entrepreneurial work environments.
• Proactive and hands-on approach with enthusiasm to contribute towards building a growing global brand.