Business Development Manager - International Student Recruitment

About Global University Systems (GUS)

Global University Systems is a global education group dedicated to transforming lives through learning. We enable career progression and societal advancement by offering inclusive, accessible education with a digital-first approach. Our expansive network comprises 30 institutions, educating over 122,000 students worldwide and reaching more than 20 million unique course subscribers. Our global platform enhances accessible digital education and academic success.

Role Overview

The Business Development Manager for International Student Recruitment will lead all facets of student recruitment, business growth initiatives, account oversight, and marketing events targeting B2B channels across a specified country or region. Collaborating with Company Directors, the manager will formulate and execute sales and marketing strategies that advance international student recruitment efforts for the group. This role involves representing one of our universities or colleges located in Europe, North America, or Asia.

Key Responsibilities & Expectations

• Manage and oversee student recruitment and business development activities for B2B channels.
• Maintain and expand an established agency network, strengthening relationships with key stakeholders.
• Analyze industry trends to support strategic planning and forecasting for the group.
• Develop and train educational agents to effectively promote the represented institution's brand.
• Source agents via fairs, travel, inquiries, referrals, and other avenues consistent with business development goals.
• Drive revenue growth from existing accounts and identify new business opportunities.
• Support and nurture potential business partnerships while growing existing client relationships.
• Conduct client research and engage with influential figures in the education sector.
• Deliver workshops, presentations, conferences, and media engagements confidently.

Candidate Requirements

• Proven experience in international student recruitment for higher education.
• Strong agency network and solid stakeholder relationships.
• Comprehensive knowledge of industry trends relevant to strategic planning.
• Experience in agent development, training, and recruitment.
• Demonstrated success in revenue generation and business development.
• Excellent client engagement and research skills.
• Highly motivated and success-driven personality.
• Comfortable presenting in various professional settings, including media.

Preferred Qualifications

• Familiarity with Salesforce or other database management systems.
• Representing an institution or managing a sub-network of agents within the candidate's region is advantageous.

Work Location & Conditions

This is a home-based position requiring travel within the candidate's country. Marketing efforts will primarily focus on locations of agent networks in the region. Employment is arranged under a consultancy agreement. The role may involve additional or different duties as required by management to meet business needs. Employees must uphold the Group's values and adhere to policies on Code of Conduct, equality and diversity, health and safety, and safeguarding.