Business Development Lead - Ghana

Role Overview

This position is centered on accelerating revenue, expanding market reach, and building strategic alliances for a client operating in Ghana. The work is strongly sales-oriented, with responsibility for spotting fresh opportunities, handling the end-to-end sales process, and creating durable income streams through direct B2B selling and partner channels. The role also contributes to establishing the client as a recognized provider of cloud communications and VoIP solutions in Ghana.

Qualifications

• You should have at least 7 years of professional experience in SaaS, telecommunications, or ICT, with most of that background focused on B2B sales and business growth.
• A degree or diploma in Information Technology, ICT, Business Administration, or a similar discipline is required.
• Hands-on understanding of VoIP solutions, including SIP trunking and cloud communication offerings, is essential.
• You need prior experience using CRM platforms such as Zoho CRM or an equivalent system.
• Applicants must be located in Ghana and should understand the local business landscape well.
• Strong English communication is compulsory; knowledge of local languages will be considered an added strength.
• The ideal candidate will bring strong communication, negotiation, and relationship-building ability, along with a clear focus on results.

Key Responsibilities

• Find and pursue new business prospects, connect with decision-makers, and win high-value enterprise accounts.
• Manage the entire sales journey from lead generation and qualification to proposal handling, negotiation, and deal closure.
• Develop and keep a strong sales pipeline with coverage of at least 3 times the revenue target.
• Identify, recruit, and oversee strategic partners such as resellers, distributors, integrators, and affiliate collaborators.
• Support partners with training and joint market activities that help grow revenue at scale.
• Research the market, assess competitors, and uncover new growth opportunities.
• Represent the organization at industry events and help position it as a trusted solution partner.
• Build lasting relationships with important stakeholders, maintain customer satisfaction, and contribute to retention efforts.
• Keep CRM records accurate, prepare reports, and share insights that support business decisions.
• Track performance against revenue, pipeline, conversion, partner growth, and customer retention goals.

Performance Metrics

The role will be assessed using monthly and quarterly sales achievements, pipeline strength, improved conversion performance, acquisition of new enterprise customers, growth in active partners, partner-led revenue expansion, sales activity volume such as meetings, demos, and proposals, and customer acquisition and retention results.

Application Instructions

Interested candidates are expected to send their CV by email to info@csyhrservices.com.