Business Development Executive - Sugar & Allied Industry

About the Company

Digisure Technologies is a Lucknow-headquartered company delivering ERP, IT, and digital solutions for the sugar and allied sector. Its work covers sugar mills, distilleries, cooperative mills, and ethanol plants, with offerings such as Sugar & Agri ERP, fleet management and VTS, RFID, weighbridge software, SaaS products, web and mobile applications, and a growing consulting line focused on AI for sugar mills. The company serves well-known groups including Balrampur Chini Mills, DCM Shriram, HPCL Biofuels, L.H. Sugar Factories, and Seksaria Biswan across Uttar Pradesh, Bihar, Punjab, and other regions.

Role Overview

This position is for a Business Development Executive based in Lucknow, with field travel to customer locations as needed. The role centers on new business generation, account growth, lead qualification, pipeline development, and closing fast-cycle opportunities across products such as weighbridge, SaaS, fleet/VTS, RFID, web and mobile solutions, HR, and POS. The person in this role will also support senior leadership on larger ERP and AI-led opportunities and will contribute to expansion within existing accounts. The initial quarter is expected to focus more on activity and pipeline creation, while revenue contribution is expected to build from the second quarter onward.

Responsibilities

• Create and maintain a target-account list in the CRM, covering both new prospects and expansion opportunities in the existing customer base.
• Reach out proactively through calls, email, and LinkedIn to sugar mills, distilleries, cooperative mills, and ethanol plants.
• Screen leads, arrange discovery discussions, and coordinate product demonstrations with the technical team.
• Keep CRM records accurate, current, and complete to support pipeline tracking and forecasting.
• Push smaller, faster-moving deals to closure while assisting founders on ERP and AI sales opportunities.
• Identify cross-sell and multi-unit expansion possibilities within current accounts, including AI, RFID, fleet, and other modules.
• Represent the company at industry events and expos to create and nurture qualified leads.
• Track monthly performance metrics such as contacted accounts, qualified meetings, opportunities created, pipeline value, and closed business.
• Travel regularly to mills and plants across Uttar Pradesh, Bihar, and nearby regions as required.

Requirements

• 3 to 5 years of B2B sales or business development experience, preferably in enterprise software, ERP, IT services, or industries connected to sugar, agri-processing, or manufacturing.
• A graduate degree in any discipline; MBA or PGDM will be considered an advantage.
• Proven history of meeting or exceeding sales targets.
• Strong outbound prospecting ability and consistent CRM discipline.
• Good communication skills in both Hindi and English.
• Willingness to travel frequently to client sites across Uttar Pradesh, Bihar, and nearby areas.
• Comfort interacting with plant heads, IT/MIS heads, owners, and senior executives.
• Preferred exposure to the sugar, distillery, ethanol, or wider manufacturing sector.
• Helpful familiarity with ERP, weighbridge, RFID, fleet/VTS, analytics, or BI solutions.
• Existing connections in the UP/Bihar cane belt are a plus.
• Exposure to AI, data analytics, or Power BI solution selling is desirable.

Compensation and Offer Details

The role offers a fixed annual compensation of ₹4–6 LPA along with performance-linked incentive, with final pay aligned to experience. The package includes uncapped variable earnings potential. The position is full-time, on-site in Lucknow, with field travel expected.

Success Milestones

• By the end of month 1, learn the product and vertical and get the CRM populated with the target account list.
• By month 2, complete around 30 new account contacts, hold about 15 qualified meetings, and secure the first quick-win deal.
• By month 3, close 2 to 3 velocity deals and build a qualified pipeline worth ₹50 lakh or more.

What the Role Offers

• Performance-based earning potential without a cap.
• Direct mentoring from founders and a path toward a sales leadership role.
• Access to a differentiated niche offering, including AI solutions for sugar mills.
• Exposure to marquee customers and large multi-state, multi-unit accounts.

Work Setup

The role is based in Lucknow and requires frequent travel to mills and plants. It is intended for full-time on-site engagement with external field work as part of the job.