Business Development Executive, Retail Sales - Kolkata

Role Overview

This is a full-time position for a Business Development Executive in Retail Sales based in Kolkata. The role sits within McCain’s retail sales function and is focused on growing business across traditional trade, modern trade, and e-commerce channels. The position works across distributors, field teams, clients, and internal stakeholders to execute sales plans and maintain commercial discipline.

McCain describes its culture as customer-first, collaborative, and performance-driven, with an emphasis on accountability, trust, and achieving business results together.

Sales Targets and Performance Tracking

• Work toward monthly, quarterly, and annual sales goals while staying within agreed business terms.
• Set sales targets for distributors and TSIs at beat level, and track progress regularly.
• Review actual sales against plan and make timely adjustments to reduce gaps.
• Prepare sales forecasts for the distribution business.

Area Planning and Business Development

• Spot business opportunities in new areas and appoint distributors in line with the overall strategy.
• Allocate ISR resources based on market potential.
• Build and execute secondary sales plans by area, distributor, brand, and SKU.
• Run monthly JCMs with all TSIs and assess area performance.

Distribution and Market Execution

• Maintain strong market coverage by using the TSI and distribution network effectively.
• Design and implement distribution plans across assigned territories.
• Protect product availability, visibility, and freshness through proper stock rotation.
• Ensure TSIs handle market issues related to breakages and stock destruction.
• Plan and roll out trade and consumer promotion initiatives.
• Support micro-marketing and customer activation activities in the region.
• Track competition and share actionable inputs with the ASM.

Distributor Management

• Train distributors on DMS tools, workflows, and operating processes.
• Keep distributor stock levels optimal and billing performance strong.
• Monitor distributor adherence to service commitments and credit terms.
• Assess distributor financial stability, including pipeline and outstanding dues.

Team Context

You will join the Retail Sales team and collaborate with Sales Executives, Supervisors, and Line Managers. The role acts as a link between distributors, customers, and leadership, supporting smooth execution of sales strategy and helping strengthen the company’s market presence.

Requirements

• 2 to 7 years of experience in retail sales within the FMCG industry, covering TT, MT, and e-commerce channels.
• Strong written and verbal communication skills.
• Ability to analyze data and convert it into practical business insights.
• Good collaboration skills with the ability to build trusted relationships across multiple stakeholders.
• Capability in business planning and sales development.
• Ability to plan sales targets, projections, and stock requirements.
• Skill in identifying promising partners, geographies, and channels.
• Understanding of market dynamics, trade behavior, and shopper trends.
• Knowledge of distributor management, including financial management, commercial policy, investment, and ROI.

Additional Information

Position title: BDE, Retail Kolkata. Position type: Regular - Full-Time. Requisition ID: 43406. Job family: Sales. Location: Kolkata, West Bengal, India / IN - India : West Bengal : Kolkata. Company: McCain Foods(India) P Ltd.

Work Style and Inclusion

McCain notes that many office-based roles follow a hybrid setup, usually with the option to work remotely two days per week, although this can vary by role and location. The company is an equal opportunity employer, provides accessibility support during recruitment, and states that candidate data is handled under its global privacy policies. It also notes that AI may be used in hiring, while final hiring decisions are made by people.

About McCain

McCain presents itself as a global family-owned company focused on meaningful relationships, inclusion, and a culture where people can learn, grow, and contribute. The company emphasizes working together in person, flexibility where possible, and a leadership approach built around customer understanding, innovation, empowerment, and ownership.