Business Development Executive - GTM Lead (LinkedIn & Cold Email Outreach)

About the Role

WeframeTech Solutions Pvt. Ltd. is assembling a core Go-To-Market (GTM) team for their B2B growth company, Ehroo. This full-time position, open for remote work, focuses on building a reliable and scalable outbound revenue engine through LinkedIn and cold email outreach. With 2 to 5 years of experience required, the role emphasizes ownership, creative problem solving, and consistent results rather than just volume of outreach.

Key Responsibilities

• Develop and implement LinkedIn outbound campaigns targeting key decision-makers.
• Generate qualified meetings using LinkedIn Sales Navigator and cold email strategies.
• Research Ideal Customer Profiles and construct targeted prospect lists.
• Craft persuasive outreach copy and personalized multi-touch sequences.
• Continuously test and optimize messaging to enhance reply and meeting conversion rates.
• Track performance metrics and collaborate closely with founders to refine outbound strategies.
• Establish repeatable GTM playbooks and standard operating procedures (SOPs).
• Leverage AI tools to boost productivity and campaign effectiveness.

Experience and Skills Required

• At least 2 years of experience in B2B outbound sales or GTM roles.
• Proven success in selling software development, web development, product engineering, marketing services, or SaaS solutions.
• Demonstrated ability to generate qualified meetings and manage LinkedIn and cold email campaigns.
• Strong proficiency in copywriting, research, and personalizing outreach at scale.
• Familiarity with tools like LinkedIn Sales Navigator, Apollo.io, Instantly, Smartlead, Lemlist, Clay (preferred), HubSpot or CRMs, Google Workspace, and AI platforms such as ChatGPT, Claude, or Gemini.

What Sets You Apart

• Consistent track record of booking meetings with B2B clients.
• Understanding of both Sales-Led Growth and Product-Led Growth models.
• Passion for crafting compelling messages and analyzing buyer psychology.
• Founder mindset with strong accountability and reliability.
• Focus on delivering outcomes beyond mere activity metrics.

Success Metrics in First 90 Days

• Successfully launch outbound campaigns and build GTM playbooks.
• Increase reply and meeting booking rates.
• Continuously improve campaign outcomes through experimentation.
• Develop scalable outbound systems and processes.

Compensation and Incentives

Base salary ranges from ₹500,000 to ₹600,000 annually, depending on experience and demonstrated ability. Additionally, you can earn a performance bonus of ₹600,000 to ₹1,000,000 per year based on pipeline quality, meetings booked, revenue generated, and overall GTM success. The role also offers an uncapped commission linked to client acquisition, with typical customer lifetime values between $50,000 to $100,000+. Total On-Target Earnings (OTE) range from ₹1,100,000 to ₹1,600,000 plus unlimited commission potential.

Important Note

This position involves executing and optimizing existing proven GTM strategies rather than creating them from scratch. Ideal candidates have solid knowledge of email deliverability, inbox warm-up, domain reputation, and cold outreach workflows. Regular A/B testing, personalization at scale, and disciplined, data-driven execution are essential. Candidates who frequently switch tactics without giving strategies time to mature might find this role unsuitable.

Why Join WeframeTech?

• Work directly alongside company founders with high ownership responsibilities.
• Opportunity to design and scale GTM systems from the ground up.
• Accelerated career growth supported by a performance-oriented culture.
• Gain expertise in AI-enabled GTM techniques within a flexible and entrepreneurial environment.
• Potential to lead and expand the outbound sales function.

Eligibility

Applicants must have at least 2 years of outbound sales or GTM experience with a strong record of booking meetings via LinkedIn and cold emails, excellent copywriting skills, and proficiency using LinkedIn Sales Navigator. Candidates should be proactive problem solvers who enjoy experimentation and ownership and are committed to a long-term career in B2B GTM and revenue generation.