Business Development - Area Manager (Campa Energy)

Role Overview

This position is focused on delivering primary and secondary sales targets for RCPL products across the designated territory, with a strong emphasis on the Campa Energy category in general trade. The role requires driving outlet expansion, supporting channel partners, and ensuring execution of sales and trade plans across the assigned geography.

Key Responsibilities

• Drive achievement of both primary and secondary sales objectives for RCPL products in the assigned market.
• Oversee general trade operations for the Campa Energy business.
• Support the onboarding of super stockists, distributors, and wholesale or retail trade partners.
• Enable distributors through process support, ROI management, and claim settlement coordination, while guiding ASE teams toward strong performance.
• Track competitive activity and territory-wise performance, and share monthly updates with the Sales Manager.
• Ensure rollout and execution of schemes and trade marketing initiatives within the assigned region.
• Run daily gate meetings for CSOs to communicate priorities and align them on joint market coverage.
• Spend each day in the field with CSOs to strengthen secondary sales at retail outlets.
• Conduct joint market visits with CSOs to improve selling effectiveness and support proper merchandising standards.
• Monitor stock levels and sales targets for CSOs and share clear progress reports with internal stakeholders.
• Review ASE performance on a regular basis and ensure they understand current schemes and trade plans.
• Hire suitable talent at the CSO level and cascade sales training programs effectively.
• Carry out quarterly team reviews and mentor high-potential team members for future growth.
• Build go-to-market plans to expand product presence and outlet coverage through beat planning, new merchant activation, and sub-dealer appointments.
• Prepare area business plans that support topline growth and improve market performance.

Requirements

• Hands-on experience in general trade and territory sales execution.
• Ability to manage distributors, stockists, retail channels, and field sales teams.
• Strong understanding of sales planning, market development, and outlet expansion.
• Capability to monitor competition, analyse field performance, and report insights clearly.
• Experience in coaching, mentoring, and managing sales personnel.
• Comfort with daily market visits and close coordination with on-ground teams.

Additional Information

This is a full-time, on-site opportunity based in Jaipur, Rajasthan, India.