Brand Strategist

About the Role

The Brand Strategist position is a full-time, on-location role based in Unaizah, tasked with establishing the strategic groundwork for every brand developed. This involves shaping the client's business positioning and ensuring a clear, memorable identity before any visual elements are created.

Primary Responsibilities

• Conducting comprehensive market and competitor analysis.
• Defining foundational brand elements such as mission, vision, and brand story for each client.
• Setting the tone of voice and brand vocabulary for projects.
• Leading client discovery meetings and translating insights into actionable creative briefs.
• Collaborating closely with design and content teams to maintain consistent and cohesive brand identity across all deliverables including logos and packaging.
• Presenting strategic recommendations directly to clients and confidently advocating for these strategies.

Required Qualifications and Skills

• Expertise in Brand Strategy and Brand Development to define and refine client brand positioning.
• Proficiency in Branding and Brand Architecture to ensure alignment between visual and verbal identity elements.
• Excellent communication and presentation capabilities for leading client sessions and delivering strategy proposals.
• Minimum of two years’ experience in brand strategy, marketing, or a comparable agency environment.
• Strong analytical ability to interpret market data, competition, and audience insights.
• Effective project management skills to juggle multiple client assignments and adhere to deadlines.
• Bachelor’s degree in Marketing, Business, Communications, or an equivalent relevant discipline or practical experience.
• Fluency in both Arabic and English, oral and written.
• Knowledge of branding and marketing tools, along with digital and traditional marketing channels.

Preferred Certifications

• Certified Digital Marketing Professional (CDMP).
• E-Marketing Certificate (CAME-EMC).
• Project Management Professional (PMP) certification is a bonus but not mandatory.