Brand & Sponsorships Specialist

Role overview

The Brand & Sponsorships Specialist will help strengthen brand equity while overseeing New Zealand sponsorship activity. The position supports the Senior Manager - Brand, Partnerships & Acquisition in expanding top-of-funnel awareness, improving consideration, and clearly communicating the 'why nib' proposition across every channel to aid both acquisition and retention.

This role is also responsible for planning and delivering sponsorship, activation, and SEO work that improves brand reach and attracts quality traffic. A major part of the role is turning brand strategy into practical, consistent execution across campaigns, distribution channels, marketing activity, and consumer-facing touchpoints.

By working closely with internal teams such as marketing, product, and partnerships, as well as outside stakeholders, the specialist ensures brand and sponsorship initiatives stay aligned with business goals, generate strong return on investment, and contribute to stronger brand equity.

Key focus areas

• Support brand-led growth by developing and evolving the 'why nib' value proposition.
• Plan and execute sponsorship strategy, activations, and SEO initiatives.
• Improve visibility of the brand and drive high-quality traffic.
• Translate strategy into clear, consistent marketing execution.
• Coordinate with cross-functional teams and external partners to deliver aligned outcomes.
• Ensure brand and sponsorship activity creates measurable commercial value.

Candidate profile

The ideal candidate has worked in a regulated environment, preferably financial services, and understands the need for compliant, precise communication. You should be confident managing stakeholders and building collaborative relationships across marketing, product, sales, and external partners.

You will also bring a strong understanding of customer behaviour and market trends, using these insights to shape brand and sponsorship decisions that resonate with target audiences. Experience in brand campaigns, sponsorships, partnerships, or activations is important, along with a solid grasp of brand strategy, positioning, and value proposition development.

Additional qualifications

• A tertiary qualification in Marketing or Business is required.
• Experience working with media, PR, and creative agencies is preferred.
• Experience measuring the impact of marketing campaigns is preferred.

About the employer

The organisation offers affordable, world-class health and life insurance for New Zealanders and takes an innovative, purpose-driven approach. It values diverse thinking, a collaborative culture, and a shared commitment to improving health and wellbeing.

Benefits

• Complimentary health, life, and income protection insurance, plus discounts for family members.
• Flexible working arrangement with a mix of home working and office time in Christchurch or Auckland.
• Supportive team culture with opportunities to grow and strengthen your career.
• Generous leave package including 22 days of annual leave, cultural leave, and 18 weeks of fully paid parental leave for all parents.
• Short-term incentive programmes.
• New starter support and ongoing financial assistance for setting up and maintaining a home workspace.

Diversity and inclusion

The company maintains an inclusive workplace and welcomes candidates from LGBTQIA+, disability, neurodiverse, and other diverse backgrounds. It values differences in age, culture, nationality, accessibility, and education, and aims to reflect the communities it serves.

Working arrangement and process

The hybrid model gives employees flexibility to work from office hubs and from home, with the expectation that teams come together intentionally for collaboration and connection. Applicants who are successful will need to complete a background check, including a criminal history check, before starting employment. If shortlisted, candidates will receive an email invitation from Sapia.ai to complete an online chat-based assessment.