Brand & Social Media Manager

About the Role

Join 4PADEL Germany as a Brand & Social Media Manager and help shape the presence of one of Europe's fastest-growing padel networks in the German market. With a foundation already established in cities like Berlin, Düsseldorf, Essen, Mülheim, and Münster, this role offers the chance to build a strong, connected national brand and contribute to making padel a leading emerging sport across the country.

Key Responsibilities

• Establish and unify a consistent national brand identity for 4PADEL Germany aligned with corporate guidelines to ensure a cohesive brand experience across all clubs.
• Expand and enhance social media engagement by increasing content volume and quality, showcasing club activities and events across relevant platforms.
• Develop and sustain media relationships with sports and padel journalists to secure meaningful press coverage surrounding club milestones and events.
• Forge and nurture strategic partnerships that amplify brand credibility and visibility while deepening engagement with existing national partners.
• Design and implement a standard approach to activating club openings, tournaments, and community or corporate events, including tracking and analyzing social media growth and engagement metrics.
• Manage on-site branding and marketing efforts, including coordinating photo/video content production and ensuring consistent physical branding materials are applied across clubs, while collaborating with club management to roll out national campaigns and product launches.

Success Indicators

• Achievement of a unified, easily recognizable 4PADEL brand across Germany.
• Measurable growth in social media followers and engagement.
• Expanded media presence and increased local and national partnerships.
• Implementation of a repeatable event calendar linked to brand content.
• Consistent application of physical branding and timely campaign rollouts at all locations.

Ideal Candidate Profile

• Background in social media management, public relations, or brand marketing, especially within sports, lifestyle, or hospitality sectors.
• In-depth understanding of German culture and communication styles.
• Preferably familiar with padel and its current growth stage in Germany.
• Fluent in German at a native level and proficient in English.
• Ability to work across multiple club locations effectively.
• A strategic thinker with hands-on experience creating engaging content.
• Comfortable leading on-site content creation and marketing execution alongside club teams.

Benefits

• Integral role within one of the fastest-growing padel brands in Germany.
• Significant responsibility from the outset.
• Close collaboration with both headquarters and local management.
• Dynamic work environment centered around sports.
• Opportunity for free court time twice weekly (2 sessions of 90 minutes each).
• Provision of Babolat branded clothing and equipment for work.