Brand & Social Marketing Specialist

Role Overview

Walk-On's is seeking an imaginative marketing professional who excels where sports, culture, cuisine, and social media intersect. This role goes beyond typical marketing support and offers a chance to be the consistent voice of a rapidly evolving sports restaurant brand in the U.S.

Key Responsibilities

• Manage daily organic social media channels for Walk-On's, creating, scheduling, and publishing content that engages audiences.
• Engage actively in ongoing sports and cultural events through timely and relevant social posts.
• Generate and edit mobile-focused photographs and videos to enrich social content.
• Maintain a content calendar that supports continual brand storytelling.
• Collaborate with agency partners on large national campaigns while independently handling daily content streams.
• Foster community interactions by monitoring conversations and engaging followers.
• Analyze content performance metrics and suggest actionable improvements.
• Assist with national campaign execution, franchise newsletters, brand communications, and cross-team collaboration involving PR, media, creative, and operations.
• Lead marketing and storytelling efforts for new restaurant launches, coordinating localized content, influencer partnerships, and community engagement to support franchisees.

Qualifications

• Two to four years of relevant experience in social media management, digital marketing, or content creation.
• Strong writing and storytelling capabilities.
• Proficiency with Instagram, TikTok, Facebook, and LinkedIn platforms.
• Skilled in creating short-form video content on mobile devices.
• Familiarity with Canva; experience with CapCut or Adobe Express is advantageous.
• Strong enthusiasm for sports, hospitality, and current popular culture.
• Willingness to travel up to 20% of the time, including overnight trips, to assist with restaurant openings, content initiatives, brand events, and other marketing needs.

Success Indicators

• Maintaining a consistent daily social media presence.
• Boosting engagement levels, reach, and video views.
• Rapidly responding to cultural moments and trends.
• Efficient execution of marketing campaigns and restaurant openings.
• Positive collaboration and communication with agencies and franchise partners.

Candidate Profile

The ideal candidate is constantly alert to burgeoning trends and moments worthy of social attention, combining curiosity and creativity with efficiency. This individual enjoys diverse tasks such as brainstorming campaigns, filming and editing quick social videos, crafting newsletter copy, and assisting in the launch of new locations. A passion for sports and the ability to think quickly and intuitively about content opportunities are key qualities.