Brand & Social Marketing Specialist

Role Overview

Walk-On's Sports Bistreaux is seeking a creative marketing professional who sits at the crossroads of sports, culture, food, and social media. This position goes beyond a standard marketing coordinator role and serves as the brand's everyday voice across digital channels.

In this role, you will develop the content guests interact with daily, respond to sports and cultural moments in real time, support the launch of new restaurants, and help define how the Walk-On's brand appears across social platforms. You will work closely with the Senior Brand Marketing Manager to execute large brand campaigns while also owning the ongoing storytelling that keeps the brand active and relevant between campaigns.

Why This Role Matters

Strong brands do more than advertise; they actively participate in culture. While agency partners handle the creative development for major national campaigns such as March Madness and football season, this role ensures Walk-On's maintains an authentic, timely, and engaging presence every day. Success in this position comes from spotting meaningful moments as they unfold and turning them into content that drives community, conversation, and guest connection.

Position Summary

Reporting to the Senior Brand Marketing Manager, the Brand & Social Marketing Specialist will own Walk-On's day-to-day organic social media activity while also supporting national campaigns, franchise communication, and new restaurant openings.

Time Allocation

• 55% Social content creation and community management
• 25% Brand campaign and communications support
• 15% Marketing for new restaurant openings
• 5% Marketing operations and reporting

Primary Responsibilities

• Manage the brand's organic social channels on a daily basis.
• Plan, write, publish, and oversee always-on social content.
• Spot timely content opportunities related to sports, entertainment, and culture.
• Capture and edit photo and video content optimized for mobile-first platforms.
• Build and keep current the organic social content calendar.
• Work with agency partners to extend major campaigns while independently handling daily content needs.
• Interact with the community and track online conversations.
• Review content results and suggest ways to improve performance.

Brand and Campaign Support

• Assist with integrated national marketing campaigns.
• Help prepare and distribute franchise newsletters and brand communications.
• Create presentations, campaign summaries, and other marketing collateral.
• Collaborate with PR, media, creative, and operations teams.

New Restaurant Openings

• Drive social storytelling for new restaurant launches.
• Coordinate local content, influencers, and community engagement efforts.
• Support franchisees throughout the opening process.

Qualifications

• 2 to 4 years of experience in social media, digital marketing, or content creation.
• Strong copywriting ability and a talent for brand storytelling.
• Hands-on experience with Instagram, TikTok, Facebook, and LinkedIn.
• Ability to create short-form video content using a mobile device.
• Working knowledge of Canva; familiarity with CapCut or Adobe Express is preferred.
• Genuine interest in sports, hospitality, and popular culture.

Travel Requirement

This role requires travel for up to 20% of the time, including occasional overnight trips, to support new restaurant openings, content production, brand events, and other marketing initiatives.

Success Measures

• A consistent and active daily social media presence.
• Higher engagement, broader reach, and stronger video view counts.
• Quicker responses to relevant cultural moments.
• Strong execution of campaigns and new restaurant openings.
• Effective collaboration with agencies and franchise partners.

Ideal Candidate Profile

The best fit for this role is someone who instinctively thinks,