Brand, PR & Events Manager

About the Role

beOnd, recognized as the world's first premium leisure airline, seeks an energetic and skilled Brand, PR & Events Manager to join its devoted team. This key position is responsible for crafting and executing the brand's strategy across multiple channels, boosting brand recognition, and driving engagement via compelling social media content and memorable event experiences.

Key Responsibilities

• Lead creation and execution of brand campaigns and content strategies aligned with beOnd's vision and goals.
• Oversee and enhance beOnd’s presence across all social media platforms by producing engaging and distinctive content that reflects the brand's voice.
• Develop brand partnerships and co-marketing collaborations with hotels, travel destinations, and luxury lifestyle brands to elevate brand visibility and appeal.
• Organize, plan, and manage events that increase brand exposure and foster meaningful guest interactions.
• Analyze social media trends and insights to refine strategies and maximize performance outcomes.
• Work closely with internal teams to develop high-quality marketing collateral and social campaigns.
• Promote internal brand culture, ensuring alignment among employees and crew through targeted internal campaigns, onboarding processes, and communications.
• Serve as the primary contact for event-related logistics and inquiries.
• Build and maintain relationships with media, influencers, and industry partners to broaden brand reach.
• Stay informed on industry developments and best practices to maintain beOnd's position as a leader in luxury travel.

Candidate Requirements

• A bachelor's degree in Marketing, Communications, or a closely related field is mandatory.
• At least five years of proven experience in brand management, social media marketing, and event coordination.
• Successful history managing consumer-facing social media accounts and campaigns.
• Solid knowledge of digital marketing techniques, brand development strategies, and content creation principles.
• Hands-on experience in all stages of event management, from ideation through execution.
• Familiarity with the luxury travel industry context.
• Ability to handle event coordination involving multiple stakeholders.
• Experience working with Commercial, Creative, and Brand departments collaboratively.
• Media relations expertise and influencer engagement capabilities.
• Proficiency or familiarity with social media management and analytics tools is advantageous.