Brand Media Lead

About Airbnb and the Role

Founded in 2007, Airbnb has grown from a small home-sharing startup into a global platform supported by over 5 million hosts worldwide, facilitating more than 2 billion guest arrivals across nearly every country. Airbnb enables guests to experience authentic connections with local communities through unique stays and experiences.

This role is part of a highly collaborative team comprising experts in product, brand, design, creative, and performance. The media discipline at Airbnb acts as a key facilitator for cross-functional integration, making this dynamic position both fast-paced and entrepreneurial, suited for someone who thrives on a mix of challenges and excitement.

Role Overview and Responsibilities

As the Media Lead for North America (covering US and Canada), you will oversee regional partnerships with global media agencies and collaborate with marketing and cross-functional teams to align and execute cohesive media strategies targeting these markets. You will work closely with Regional Brand Marketing, Growth Marketing, Consumer Insights, Data Science, FP&A, Measurement & Analytics, Social, and Corporate Communications teams.

• Lead the development and execution of global campaigns by crafting locally relevant strategies that resonate with North American audiences.
• Optimize media spend and creative execution, ensuring local relevance and alignment with campaign goals.
• Establish strong, trusted partnerships with media agencies and internal stakeholders.
• Identify opportunities to improve tactical approaches, processes, and resource allocation to enhance brand media efforts.
• Plan and supervise media strategies and budgets across channels such as digital, video, social, podcasts, out-of-home advertising, cinema, and direct marketing.
• Drive integration and innovation in storytelling and branding through social and other media platforms.
• Maintain close connection to the Canadian market (including both English and French language communications) alongside US efforts to guide regional initiatives.
• Manage media mix development, media planning and buying, performance measurement, budget oversight, online tracking, evaluation, and ongoing optimization.
• Collaborate with global marketing teams and media partners worldwide to tailor culturally relevant media strategies.
• Support budget and strategic planning in partnership with Financial Planning & Analysis and Marketing Leadership.

Qualifications and Expertise

• Demonstrated passion for Airbnb’s mission; prior experience as a host on the platform is advantageous.
• Over 12 years of experience in digital, advertising, or media agencies, or in media management at client-side businesses, ideally within consumer internet sectors such as travel, design, technology, or lifestyle brands.
• Proven ability to independently lead end-to-end media plan development, balancing strategic overview with precise execution details.
• Highly agile and adaptable, particularly in fast-growth business environments.
• Comprehensive understanding of the effectiveness of various media channels, including digital, social, and traditional media, paired with proficiency in brand measurement methods and analytics.
• Experience managing global media campaigns and coordinating with local media partners.
• Strong digital expertise, especially in social media platforms, with a track record of driving growth and applying testing frameworks.
• History of building innovative media partnerships and extending campaigns into product-related and integrated marketing initiatives to increase awareness and adoption.

Location and Additional Information

This position is open for remote work within the United States, subject to residing in a state where Airbnb has a registered entity. Occasional onsite work or company offsite attendance may be required. The list of eligible states is subject to change, and candidates will be informed according to the employing Airbnb entity.

Inclusion and Accessibility Commitment

Airbnb is dedicated to diversity and inclusion, encouraging candidates from all backgrounds to apply. The company offers accessible application and interview processes, with reasonable accommodations available for candidates with disabilities upon request via email.

Compensation and Benefits

Salaries depend on experience and other factors; this role offers a base pay range between $160,000 and $200,000 USD. Additional eligibility includes bonuses, equity, benefits, and Employee Travel Credits.