- Experience
- 4–6 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 month ago
- Work mode
- Work from home
- Education
- Bachelor’s degree
- Eligibility
- Professionals with a bachelor’s degree and 4–6 years of digital marketing experience, including at least 2 years in the F&B, café, or hospitality sector, may apply.
- Resume
- Required to apply
Job description
About the company
Awtad Al Dar is a Saudi business serving the restaurant and café industry. Through its C&B brand, the company operates specialty coffee roasting and retail activities across several branches and roasting sites.
Role overview
The organization is hiring a full-time Marketing Specialist for its Tabuk headquarters. The position is focused on digital growth, data-led marketing execution, brand consistency, and cross-functional coordination across internal teams and external partners.
Technical responsibilities
Platform and digital technology management
- Oversee social channels using planning and analytics platforms such as Meta Business Suite, Later, Hootsuite, and Buffer.
- Plan and apply SEO work across on-page, off-page, and technical areas.
- Run SEM and Google Ads activity, including Search, Display, and Performance Max, with attention to ROAS and ROI.
- Handle media buying on Meta, TikTok, Snapchat, and LinkedIn advertising platforms.
- Set up audience strategies such as lookalike audiences, retargeting pixels, and custom audience segments.
Analytics and data
- Use Google Analytics 4 and Google Tag Manager to track user behavior and analyze conversion funnels.
- Create live KPI dashboards in Power BI, Tableau, or Google Data Studio.
- Work with Python using Pandas or advanced Excel tools such as Pivot Tables and Power Query to study market trends.
- Carry out A/B testing and multivariate testing for campaigns and landing pages.
Technical integration and team management
- Manage outside agencies and partners, including OOH and digital vendors, against SLAs and measurable KPIs.
- Coordinate internal marketing work using tools like Asana, Trello, Jira, and ClickUp.
- Collaborate with marketing teams in subsidiaries such as AlFanjan AlMotqan and Cup & Beans Industrial Factory to maintain consistent branding.
- Work with Accounting and Quality teams to keep marketing plans aligned with budgets and quality expectations.
Brand identity and automation
- Build and maintain a unified digital asset management system to support a consistent brand identity.
- Automate recurring reporting through Zapier or Make (Integromat) by connecting different platforms.
- Stay current on trends such as AI in advertising, chatbots, and marketing automation, and apply relevant solutions where useful.
Advanced strategy
- Develop content marketing plans based on keyword research and competitor analysis using tools such as SEMrush, Ahrefs, and Similarweb.
- Manage online reputation through social listening tools like Brand24, Mention, and Sprout Social.
Requirements
- A bachelor’s degree in marketing, MIS, data science, or a similar technical discipline is required.
- Between 4 and 6 years of digital marketing experience is expected, including at least 2 years in F&B, cafés, or hospitality.
- Professional certification in GA4, Google Ads, or Meta Blueprint is mandatory.
- Strong knowledge of competitor research tools such as SEMrush, Ahrefs, or Similarweb is needed.
- Hands-on experience with media buying campaigns is required.
- Advanced Excel skills, including Power Query and Pivot Tables, or Python/Pandas for analysis are required.
- Experience with social media scheduling and analytics tools is required.
- Working knowledge of Google Tag Manager for event tracking is required.
- Ability to interpret server-side tracking reports and first-party data is required.
- Experience leading remote teams using Slack, Teams, and Asana is required.
- Preferred knowledge includes marketing automation platforms such as HubSpot, ActiveCampaign, and Mailchimp.
- Familiarity with CRM systems and marketing integrations is an advantage.
- Basic HTML/CSS skills for landing page adjustments are preferred.
Perks and benefits
- Competitive pay linked to KPIs.
- A work environment centered on data and technology.
- Training support and company-sponsored professional certifications.
- Health insurance coverage.
Application details
Applicants should share a CV along with a portfolio link that demonstrates previous campaigns and the analytics tools used. The subject line should read: Marketing Specialist - Awtad Al Dar.
Additional information
This role is based at the company’s Tabuk headquarters. The position is presented as remote in the source data, and the work model has therefore been classified accordingly.