Brand Marketing Specialist

About Kia Canada and the Role

Kia Canada seeks a Brand Marketing Specialist to join their Marketing Department, reporting directly to the Brand Strategy Manager. This position involves overseeing and executing all brand-related marketing efforts in alignment with goals established by the National Manager and Brand Strategy Manager.

Core Responsibilities

• Handle digital product content management on the Kia website, including 3D vehicle content development, in collaboration with the Agency of Record and web team to maintain brand consistency and quality.
• Manage the complete lifecycle of 3D vehicle content, coordinating with external vendors to ensure specifications, quality, timelines, budgets, and deployment meet standards.
• Supervise product lifecycle marketing tasks related to Model Year updates, facelifts, carryovers, and product enhancements to keep marketing materials accurate and compliant.
• Contribute to cross-functional vehicle launch readiness efforts, facilitating content needs and stakeholder alignment.
• Support brand and product campaign activities by working with marketing managers and the Agency of Record on creative briefs, media plans, and integrated campaigns across multiple channels.
• Ensure campaign execution complies with Kia brand standards, manages approval workflows, and supports marketing delivery.
• Assist in planning and executing top-tier product marketing tactics, including digital strategies, performance tracking, and budget oversight.
• Prepare and manage dealer communications like bulletins and policy updates to support business and product initiatives.
• Perform additional reporting, presentations, and handle special projects as required.

Experience and Qualifications

• Background in the automotive industry such as OEM or dealership experience is highly desirable.
• Post-secondary diploma or degree in Marketing or related discipline is required.
• Attention to detail with strong process orientation is vital.
• Excellent organizational and project management skills to meet deadlines.
• Effective interpersonal skills combined with strong written and verbal communication abilities.
• Proficient in Microsoft Office, especially Excel and PowerPoint.

Why Join Kia?

• Be part of a lean, agile team that values individual contributions.
• Engage in a fast-paced, growing organization that offers in-depth exposure to marketing functions and business operations.
• Enjoy employee development programs, educational opportunities, and a workplace culture that promotes inclusion and camaraderie.
• Contribute to a brand that has earned the AJAC's Best Car of the Year award.

Perks and Benefits

• Access to subsidized on-site catered lunches and a broad hot beverage program.
• Employer-covered health benefits, spending accounts, and retirement savings with matching.
• Flexible work schedules including summer hours.
• Special vehicle programs, employee discounts on leasing and purchases, plus Friends of Kia benefits.
• Active lifestyle amenities such as an on-site gym and sports courts (ping-pong, basketball, badminton).
• Smart casual dress code and various company-sponsored perks.