Brand Marketing Manager

Role overview

The Brand Marketing Manager will be the main owner of the company’s brand presence and creative direction. This position blends digital marketing, performance-driven campaigns, partnerships, and hands-on creative work across both the CPG and restaurant sides of the business. The goal is to guide the brand story from idea to customer action across all channels.

Core responsibilities

Use digital channels and creative assets to grow awareness, traffic, and sales. Manage marketing programs across email, SMS, search, social, and paid media, while also shaping visual identity, product branding, and partnership activity. The role also includes oversight of trade materials, vendor coordination, and reporting on campaign results.

Digital execution

• Run campaigns through email, SMS, SEO, GEO, SEM, social platforms, and paid media to support sales and guest growth.
• Oversee social advertising on Meta, TikTok, YouTube, and other relevant channels.
• Track conversion performance and improve digital touchpoints to raise web traffic and revenue.
• Manage both organic and paid content to expand followers, improve engagement, and direct traffic.
• Use Google Analytics, Meta Ads Manager, and similar tools to measure and report performance across channels.
• Handle customer lifecycle marketing in email and SMS platforms, including audience segmentation, automation, and ongoing optimization.

Campaign development and execution

• Build visual concepts for seasonal and brand-led campaigns that increase awareness and drive demand.
• Own the social media plan and content calendar for Instagram, TikTok, and Facebook.

Brand stewardship and partnerships

• Keep brand messaging aligned across restaurant and CPG initiatives.
• Lead product branding work, including can art, packaging, and menu design.
• Maintain consistency in visual style and brand voice across every customer touchpoint.
• Work with influencers and brand ambassadors to strengthen visibility.
• Identify, develop, and manage brand partnerships that support the company’s vision, values, and sales objectives.

Trade materials

• Create point-of-sale assets, restaurant marketing materials, and merchandise branding.
• Ensure trade items such as tap handles and POS materials remain stocked and inventory is tracked.
• Develop brand-forward shelf and point-of-sale messaging that improves visibility.
• Submit packaging materials through the TTB online portal for federal review and approval before launch.

Vendor management

• Coordinate outside creative support, including agencies, freelancers, and photographers, on important projects.
• Direct content production across video, photography, and copy.
• Guide creative partners in developing packaging and campaign assets.

Qualifications

We are looking for someone with at least 3 years of experience in brand marketing, digital marketing, or a related discipline. The right candidate should be comfortable managing campaigns across both digital and physical channels, know how to use Meta Ads Manager, Google Analytics, and email/SMS tools, and bring a strong creative eye for design, photography, and video. Excellent project management, communication, collaboration, and vendor coordination skills are important. Experience in food, beverage, hospitality, or CPG is an added advantage.

Work environment and values

Columbus Brewing Company values hospitality, curiosity, and a high level of accountability and care. The workplace is fast-paced, collaborative, and community-minded, with an expectation that team members communicate well, adapt quickly, and contribute ideas. Employees are encouraged to take initiative and keep improving their work and themselves.

What to bring

• A hospitality-first approach to work.
• Comfort in fast-moving and changing environments.
• Strong commitment to quality, teamwork, and guest experience.
• Curiosity and willingness to learn.
• Positive energy and excellent attention to detail.

Benefits

Benefits include health, dental, and vision insurance available after 30 days from the start date, a 401(k) plan with up to 4% company match, Flex Time Off for salaried teammates, paid company holidays, a monthly CBC gift card stipend for merch, food, drinks, and retail beer with a 30% teammate discount, and complimentary beer from the employee pallet.

Additional information

This is a full-time, onsite position based in the Columbus, Ohio metropolitan area.