Brand Marketing Lead

About iHeartArabi and Role Overview

iHeartArabi stands as the premier platform for high-quality audio storytelling within the MENA region, extending the reach of iHeartMedia, the leading audio company in the United States. The platform blends global production excellence with rich regional cultural relevance to produce podcasts and audio content that educate, entertain, and resonate with Arabic-speaking listeners globally.

As the podcast scene in the region develops, iHeartArabi aims not only to create outstanding content but also to increase market awareness, educate industry participants, and speed up the medium's adoption among audiences, creators, agencies, and brands. To drive this mission, iHeartArabi is looking for a Brand Marketing Lead to spearhead marketing strategy across MENA, build the brand’s positioning as the premium leader in audio and podcasts, and increase recognition among advertisers, creators, and consumers.

Key Responsibilities

• Formulate and implement a comprehensive long-term marketing plan tailored for the MENA region to establish iHeartArabi as the foremost premium audio and podcasting brand.
• Create unified messaging targeting consumers, creators, and commercial stakeholders while ensuring brand uniformity across all platforms, communications, and partnerships.
• Guide audience acquisition efforts leveraging audio, video, and social media channels to boost listenership, subscriptions, and user engagement.
• Lead performance marketing campaigns that optimize investment by analyzing data and business outcomes.
• Support the launch of new shows, creators, and content lines to expand portfolio reach.
• Drive educational initiatives to inform agencies, advertisers, and brands on digital audio and podcast advertising benefits.
• Develop thought leadership content, market research, presentations, and support materials to bolster the audio sector.
• Collaborate closely with sales teams to fuel advertiser adoption and explore new business opportunities.
• Craft and implement marketing campaigns that highlight both the iHeartArabi brand and its content offerings, including PR, media relations, speaking engagements, and newsletters.
• Build and nurture connections with industry bodies, media partners, and marketing communities.
• Lead marketing efforts supporting strategic alliances with brands, platforms, creators, and media groups, including programs for events, conferences, and live experiences.
• Identify and develop partnership opportunities to escalate brand presence and growth.
• Manage external agencies including PR and marketing, setting clear goals, budgets, KPIs, and ensuring accountability.
• Track marketing KPIs and create reporting frameworks to measure brand awareness, audience expansion, engagement, and commercial results.
• Leverage analytics and consumer insights for ongoing marketing strategy refinement.

Candidate Profile & Requirements

• 8 to 12+ years of experience in brand, consumer, media, or strategic marketing communications.
• Proven record in devising integrated marketing strategies for media, technology, entertainment, or consumer brands.
• Strong grasp of digital and performance marketing coupled with brand-building expertise.
• Experience managing agency and external partner relationships.
• Excellent oral and written communication and presentation skills.
• Ability to collaborate with commercial teams to support business growth.
• Analytical thinker adept at translating data into actionable strategy.
• Comfortable in dynamic, fast-paced, entrepreneurial work environments.

Ideal Attributes

• Strategic mindset balanced with pragmatic execution skills.
• Enthusiastic about advancing brands and growing markets.
• Commercially savvy with deep insight into advertiser requirements.
• Exceptional storyteller capable of clarifying complex concepts.
• Confident public representative engaging with agencies, clients, partners, and industry groups.
• Collaborative team player working across content, commercial, production, and leadership levels.

Preferred Experience

• Background in podcasting, streaming audio, media, entertainment, or creator-based ecosystems.
• Track record of launching new media brands or products.
• Experience in B2B or category marketing.
• Skills in public relations, communications, and thought leadership.
• Experience overseeing research and industry insight programs.
• Established relationships within the MENA advertising, media, or agency sectors.
• Deep understanding of evolving digital media trends in the Middle East.