Brand Designer

About TruckSmarter

TruckSmarter is revolutionizing the trucking industry, which moves 71% of U.S. freight and commands nearly $900 billion annually. Despite its importance, the sector still relies on outdated methods such as fragmented systems, phone calls, emails, and manual coordination. TruckSmarter is changing this by building Dispatch, an AI-powered operational platform designed to assist truck drivers and small carriers in managing complex freight market challenges and workflows.

The Role

We are seeking a Brand Designer to help revamp and scale TruckSmarter's brand as we launch a new line of AI-enhanced products. This role involves high ownership and hands-on design work in collaboration with our design manager and leadership team. The designer will contribute across product, marketing, and diverse brand touchpoints, regularly delivering finished work to real customers.

Responsibilities

• Bring TruckSmarter’s brand to life across multiple channels including web, social media, advertising, email, event materials, and product UI.
• Work in a nimble team, shipping design work swiftly, often within days.
• Take full ownership of projects from initial concepts through to final assets, enhancing skills alongside senior designers.
• Engage across disciplines such as visual identity, marketing campaigns, motion graphics, web design, events, and merchandise design.
• Attend to fine details like kerning, color schemes, hierarchy, and subtle design nuances.
• Contribute to evolving and improving the brand system rather than simply applying it.

Requirements

• Minimum of 4 years experience in digital design, preferably within startups or in-house creative teams.
• Strong portfolio showcasing a broad range of visual identity, marketing creativity, digital advertising, and web design projects.
• Comfortable with startup atmospheres—adaptive to ambiguity, enthusiastic about building solutions, and willing to contribute to priority tasks beyond core duties.
• Proficient with Figma and Adobe Creative Suite.
• Interest in AI’s impact on creative workflows and eagerness to incorporate AI tools.
• Familiar with web development tools like Framer or similar platforms.
• Experience producing content for lifecycle marketing platforms such as customer.io.
• Skills in motion graphics with tools like After Effects, LottieFiles, or equivalents.

Working Model

This position requires onsite presence at our downtown San Francisco office Monday through Friday, fostering fast feedback, real-time collaboration, and strong team camaraderie.

Benefits

• Comprehensive health, dental, and vision insurance coverage.
• Daily catered lunch onsite and dinner provided for employees working beyond 6:00 PM.
• Commuter assistance benefits.
• Flexible paid time off policies.
• 401(k) retirement savings plan.

Additional Information

We are a small, cross-functional team dedicated to building impactful products that improve customers’ lives. If you thrive in hands-on, fast-paced environments and value crafting high-quality work, join us at TruckSmarter to help shape the future of freight.