B2B Marketing Media Strategist

About Marketbridge

Marketbridge collaborates with leading B2B brands to build cohesive Go-to-Market® systems that unify strategy, AI, creativity, activation, and performance measurement. The company has a team of over 350 employees across North America and Europe, serving a diverse clientele, including Fortune 1000 firms and high-growth, venture-backed organizations in sectors such as technology, financial services, healthcare, industrial, and consumer markets.

Role Overview

This position involves leading the paid media strategy and planning for B2B accounts on a global scale, focusing on deploying insightful, effective media investments that achieve measurable business growth for clients. The role requires acting as the agency’s expert in B2B paid media, collaborating with internal teams to create integrated media strategies, define channel-specific approaches, and ensure campaigns are optimized for performance. You will work with external activation partners to guide campaign execution from concept through optimization while contributing to the agency’s broader media expertise, innovation, and expansion.

Key Responsibilities

• Craft integrated paid media strategies in alignment with client business goals and go-to-market priorities.
• Advise on appropriate channel mixes, including paid social, programmatic advertising, publisher partnerships, content syndication, and emerging B2B platforms.
• Develop comprehensive media plans featuring budgets, forecasts, and performance expectations.
• Establish clear KPIs, measurement frameworks, and anticipated business outcomes.
• Integrate paid media efforts seamlessly with larger campaign and programmatic strategies.
• Serve as a trusted media consultant to clients by providing transparent, data-driven recommendations and presenting strategies and insights confidently.
• Translate media performance outcomes into tangible commercial value to support ROI-focused discussions.
• Collaborate with account teams to ensure media activities complement overall client strategies.
• Manage campaign delivery and optimization with global media partners, ensuring effective execution across different channels and regions.
• Monitor campaign results to identify opportunities for enhancements and provide hands-on support within media platforms to maintain delivery quality.
• Analyze campaign performance data to derive actionable insights and improve outcomes using a data-led approach.
• Stay current on new media channels, technologies, and B2B marketing trends; proactively incorporate innovations to boost media impact.
• Challenge media partners to innovate and validate new activation methods, promoting a forward-thinking media approach in all client plans.
• Support business growth by contributing expertise to new business pitches and expanding media scope within existing accounts.
• Engage in developing agency thought leadership in B2B media and demand generation.
• Collaborate closely with strategists, content specialists, and account teams to ensure media strategies align with creative messaging and audience targeting, while also helping to enhance internal media capabilities and standards.

Required Skills and Attributes

• Deep understanding of the B2B paid media ecosystem.
• Experience managing relationships with external media partners or suppliers.
• Proven ability to design data-driven media strategies and comprehensive campaign plans.
• Expertise in paid social media platforms, especially LinkedIn.
• Familiarity with programmatic advertising, publisher partnerships, and lead generation techniques.
• Ability to interpret performance data into strategic commercial insights and recommendations.
• Strong communication and presentation skills for client-facing engagements.
• Solid commercial acumen including budget management experience.
• Capability to balance strategic planning with hands-on execution.
• Curiosity and initiative in exploring emerging media channels and innovation opportunities.

Preferred Qualifications

• Experience within a B2B agency environment.
• Background working with enterprise, technology, or professional services clients.
• Strong knowledge of audience targeting within B2B marketing settings.
• Understanding of attribution modeling, reporting structures, and performance measurement techniques.
• Experience collaborating with media buying or activation teams.
• Awareness of global considerations in media planning.

Company Culture and Values

Marketbridge values respectful, open, authentic, and courageous collaboration, emphasizing solving complex problems for clients with accountability, curiosity, and ownership. Your contribution will matter from day one, supported by leaders and opportunities for ongoing learning and meaningful client partnerships.

Benefits and Work Conditions

• Generous paid time off including up to 16 weeks parental leave for birthing parents and closure between Christmas and New Year to ensure rest.
• Comprehensive health and wellness benefits including premium access to mindfulness and relaxation apps.
• Financial security provisions including pension with company contributions.
• Learning and development support with a dedicated professional development budget and continuous training programs.
• Provision of necessary technology like company laptops and accessories, Chat GPT Enterprise access, and allowances for Wi-Fi and mobile phone depending on role.

This is a hybrid position based in London, requiring three days per week in the office with core working hours from 9:00 am to 5:30 pm. Applicants must be eligible to work in the UK without visa sponsorship. The salary range offered is £42,000 to £55,000 per annum.