Job description

Role Overview

This opportunity is offered on behalf of a partner company, which independently handles all application procedures and next steps. The role is for a strategic and execution-oriented B2B GTM and Growth Marketer specializing in AI-driven methods, based in Germany. You will play an instrumental part in developing and scaling a go-to-market engine aimed at SMB clients using innovative AI-first strategies. Collaborating closely with senior management, you'll craft market strategies, foster a qualified sales pipeline, and establish repeatable systems that catalyze business growth. Leveraging outbound outreach, partnerships, executive personal branding, and AI-enabled automation, you'll target key decision-makers to create efficient customer acquisition channels. This hands-on position offers significant influence in product messaging, positioning, and overall growth initiatives, while creating pioneering GTM workflows from scratch.

Key Responsibilities

Formulate and implement comprehensive B2B and SMB go-to-market plans encompassing market positioning and customer acquisition processes.
Define target segments and ideal customer profiles, refining messaging to enhance market presence.
Generate qualified sales opportunities through outbound efforts, partnerships, community engagement, workshops, and industry events.
Drive executive thought leadership by managing personal brand development, public speaking engagements, and strategic content creation.
Design and deploy scalable AI-powered workflows that automate outreach, lead generation, and marketing activities.
Develop, document, and refine GTM playbooks for scalable adoption throughout the organization.
Work alongside leadership to prioritize growth projects, evaluate performance metrics, and optimize conversion methods.
Track and analyze key pipeline and growth indicators to maintain consistent business development outcomes.

Candidate Requirements

Proven success leading B2B go-to-market and growth marketing efforts aimed at SMB clients.
Experience managing complex B2B sales cycles with contract values around €24,000 or more.
Comprehensive knowledge of the buyer journey, demand generation, and pipeline management.
Track record in creating outbound campaigns, partnership initiatives, and executive branding programs.
Strong AI-first mindset, including hands-on use of AI tools, automation, or agentic workflows to boost productivity and scalability.
Strategic thinker with practical execution skills and operational discipline.
Exceptional communication and copywriting abilities, including supporting branding efforts for executives or founders.
Self-driven with strong prioritization skills, capable of excelling in a fully remote and dynamic environment.
Effective collaborator with a focus on results and growth.

Perks and Benefits

Fully remote working arrangement, offering flexibility to collaborate from any location.
Chance to contribute to building and expanding a successful, fast-growing enterprise entering new market segments.
Opportunities for profit sharing and equity participation.
Provision of equipment needed for an efficient remote work setup.
Paid holidays and additional leave benefits.
High ownership level with direct engagement alongside top executives.
Work with a globally distributed team passionate about innovation, AI, and sustained growth.

Additional Information

The hiring process is facilitated by an AI-driven matching technology designed to evaluate applications swiftly and objectively to identify the best candidates who are then forwarded to the hiring company. Final assessments and hiring decisions are made solely by the employer’s internal team.

By applying, candidates acknowledge that their personal data will be processed in accordance with data protection regulations (including GDPR) for recruitment purposes. AI tools may assist in parts of the process such as resume review or application analysis, but final decisions rest with human recruiters.

B2B Go-To-Market and Growth Marketer - AI-First Approach