B2B Demand Generation Marketing Manager

About Wolt

Wolt builds products and technology that make everyday life easier and help neighborhoods earn more. The company began in 2014 with restaurant food delivery and has since expanded into delivering almost everything. Today, Wolt operates in more than 500 cities across 30 countries. In 2022, it joined forces with DoorDash and continues to expand internationally.

Life at Wolt is fast-moving and challenging, but also rewarding and energizing. The environment suits people who take initiative, work with ambition, and enjoy building new things at pace.

Role overview

Wolt is hiring a B2B Demand Generation Marketing Manager to lead paid demand generation efforts across several countries and one or more B2B product lines. This is a high-ownership role with significant influence on business growth. You will design and run full-funnel, multi-channel campaigns from the ground up, while also creating scalable playbooks and processes. The role involves close collaboration with Sales, Product, and other cross-functional teams across EMEA.

What you'll do

You will be responsible for both execution and strategy, managing campaigns directly while continuously improving performance, testing new approaches, and building durable systems.

• Take full ownership of paid demand generation campaigns across multiple countries and B2B products, handling substantial budgets across Meta, TikTok, Google, programmatic, and additional channels.
• Create end-to-end B2B funnel campaigns, from ad creative and landing pages to signup journeys, lead qualification, and account activation.
• Launch and evaluate new localized ideas, including fresh messaging, channels, and tools, then convert successful experiments into repeatable playbooks.
• Use automation and AI-supported workflows to streamline campaign operations and cut down manual work.
• Support go-to-market launches for new products and features through demand generation campaigns.
• Own tracking, measurement, and reporting, including defining success metrics and making performance visible.
• Build strong working relationships with Sales, Product, and global commercial teams to ensure campaign work drives measurable business outcomes.

Requirements

• Background in B2B marketing within a technology company; familiarity with the food or retail sectors is a plus.
• 5 to 8 years of experience managing high-budget B2B paid campaigns exceeding €1M per year across multiple channels such as Meta, TikTok, Google Search, and programmatic, as well as across several countries, products, or clients.
• Proven ability to plan media spend using both business-level and campaign-level KPIs, optimize budgets across channels, and handle in-house media buying.
• Strong analytical mindset with the ability to define KPIs, monitor performance, and turn data into clear decisions.
• Intermediate to advanced Excel or Google Sheets capability, including functions such as VLOOKUP and pivot tables, or equivalent experience in data analytics.
• Strong experimentation and problem-solving skills, with the ability to form hypotheses, design statistically sound tests, and scale what proves effective.
• Genuine interest in AI and automation, backed by practical examples of how you use them to improve your work.
• Collaborative, proactive, and able to build trust across Sales and other teams.
• Excellent written and spoken English; additional languages are an advantage.

Nice to have

• Experience with ABM, intent-based tools, outbound tools such as Clay, Cognism, or ZoomInfo, as well as industry media buying, content syndication, paid PR, or retail media.
• Based in Helsinki or open to spending part of your time at the Helsinki HQ; Berlin is also acceptable.

What we offer

• A chance to build something meaningful on a global scale with kind, ambitious colleagues.
• Real opportunity to build, test, and scale, rather than simply maintain existing processes.
• Strong learning, growth, and ownership in a high-growth technology environment.
• Competitive compensation and benefits.
• A supportive culture that values diversity, curiosity, and continuous improvement.
• A flexible hybrid working model and a vibrant headquarters in central Helsinki or Berlin.

Hiring process

The process generally includes an introductory conversation with the Talent Acquisition team, a discussion with the Hiring Manager, a practical assignment, and final interviews with the broader team.

Applications are reviewed continuously, so early submission is encouraged.

Diversity and inclusion

Wolt is committed to building and supporting a more inclusive community across the company, the industry, and the cities it serves. The company hires people from diverse backgrounds, experiences, and perspectives because innovation is strongest when everyone has the opportunity, support, and space to contribute.

Location and work style

This position is based in Berlin, Germany. The role follows a hybrid working model, with office presence expected as part of the setup.