Assistant Marketing Manager, Drumstick

Role overview

This position sits within Nestlé Canada and is based in North York, Ontario, at 25 Sheppard Ave W, North York, ON M2N 6S8. It is a hybrid role. As the Assistant Marketing Manager for Drumstick, you will help shape the direction of one of Canada’s best-known ice cream brands by combining strategic thinking with hands-on execution. The role involves supporting the creation of brand plans, bringing new product launches and campaigns into market, and working closely with cross-functional partners to make sure delivery is strong from start to finish. This is a newly created brand role.

About the company

Nestlé Canada describes itself as a people-centered organization that values agility, courage, trust, curiosity, and a willingness to challenge the status quo. The company emphasizes employee empowerment, strong engagement, and a culture where people can contribute authentically while helping the business grow.

Key work areas

• Use data and analysis to spot brand and market opportunities, as well as potential business issues, by tracking performance against key indicators.
• Review brand, category, and competitor results using NielsenIQ and other research or data tools, then turn that information into practical insights.
• Build and deliver monthly updates on brand and competitive performance, giving a full picture of the category and overall business health.
• Use consumer, brand, and market insights to support marketing strategies and tactics within the 18-month brand plan and the 3-year brand plan.
• Own the full execution of innovation and renovation projects, working with other teams to deliver launches effectively.
• Coordinate launch activities and communications such as research, volume planning, packaging, product development, sales presentations, kits, and samples.
• Support brand and category plans through packaging, pricing, promotions, merchandising, and distribution work.
• Track Product Fixed Marketing Expense (PFME), monitor spend, and lead before-and-after evaluations to measure impact against KPIs.
• Create customer-facing materials including sell sheets, cycle kits, and communication plans.
• Assist with marketing operations such as internal presentations, meetings, and events.

Candidate profile

The ideal candidate brings a business-oriented university degree, 2 to 3 years of marketing experience, and preferably a background in consumer packaged goods. You should understand how commercialization works in CPG, be comfortable using internal processes and resources, and be confident with marketing analytics, budget tracking, and performance review tools.

Additional requirements

• Strong analytical thinking, project management ability, and problem-solving skills.
• An entrepreneurial mindset with a focus on outcomes and the ability to work through complexity.
• Good understanding of the 4 Ps and the ability to interpret a profit and loss statement.
• Traits such as agility, curiosity, and courage.
• Strong collaboration skills and comfort working with different stakeholders.
• A proactive, can-do attitude and interest in growing brands while questioning existing approaches when needed.
• Ability to adapt to change in a fast-moving, matrixed environment.
• Comfort leading, collaborating with, and supporting team members.
• Strong computer skills, including MS Word, Excel, PowerPoint, Outlook, and other Microsoft applications.

Benefits and perks

• A comprehensive rewards package, including health and dental coverage from the first day of employment.
• Company-matched pension plan.
• Three weeks of vacation plus five personal days.
• Flexible hybrid working arrangements.
• Training, development, and internal growth opportunities.
• Educational assistance and tuition reimbursement.
• Bonus eligibility.
• Gender affirmation benefits covering access to care, resources, and procedures.
• Fertility services and surrogacy medical coverage.
• Adoption support to help reduce financial barriers.
• Up to 50% off select coffee machines, capsules, and accessories.
• Access to a discounted company store carrying Nestlé, Nespresso, and Purina products.

Compensation and hiring notes

The salary range for this role is CAD 71,678 to CAD 85,000 per year. The employer notes that compensation is offered in line with Ontario pay transparency requirements. Applications are reviewed on a rolling basis, so early submission is encouraged.

Equal opportunity and accommodation

Nestlé Canada states that it is an equal opportunity employer committed to diversity, equity, inclusion, and accessibility. Candidates from all backgrounds and identities are encouraged to apply. If accommodations are needed during the recruitment process, candidates should let Human Resources know so appropriate support can be arranged.