Assistant / Manager, Digital Marketing, CRM & Delivery

Overview

Pizza Hut Singapore is seeking a commercially focused Assistant or Manager to drive its digital growth initiatives in CRM, loyalty programs, e-commerce, delivery platforms, and customer acquisition and retention strategies. This crucial position aims to increase digital sales performance both on owned channels and third-party ecosystems such as food aggregators and loyalty platforms. Reporting to the marketing leadership, the role targets growth in customer base, repeat purchases, digital conversions, campaign impact, and overall digital commercial success.

This position deviates from conventional brand marketing or social media functions, focusing instead on transactional digital commerce, customer lifecycle marketing, delivery systems, and data-driven growth tactics within a demanding, high-volume consumer sector.

Key Responsibilities

• Devise and lead growth strategies encompassing customer acquisition, conversion, retention, and loyalty.
• Propel digital sales on Pizza Hut’s e-commerce platforms and third-party delivery services.
• Track and enhance crucial digital metrics like conversion rates, ROAS, acquisition costs, retention, repeat purchase frequency, and basket size.
• Utilize Conversion Rate Optimization (CRO) tools to improve sales conversions.
• Analyze digital business data and customer behavior to uncover growth opportunities and actionable insights.
• Collaborate across departments including Marketing, Operations, Finance, IT, and external partners to elevate commercial outcomes.
• Lead CRM strategy to bolster customer engagement, retention, and frequency, aiming to maximize customer lifetime value (CLTV).
• Design and execute targeted CRM campaigns, segmentation, personalized customer journeys, and reactivation efforts.
• Drive loyalty program growth, boost database engagement, and increase app retention.
• Apply customer insights to optimize campaign performance and enhance customer experience.
• Work closely with stakeholders to refine CRM platforms, customer journeys, and digital interactions.
• Manage relationships with food aggregator platforms like GrabFood and foodpanda; enhance sales visibility, campaign success, and customer conversion through these channels.
• Coordinate campaign planning, promotional placements, platform visibility, and commercial deals with aggregator partners.
• Ensure prompt and correct updates of menus, pricing, promotional materials, and campaigns across all platforms.
• Monitor platform performance, identify performance gaps, and execute strategies to drive digital sales growth.
• Manage advertising budgets to optimize return on ad spend, conversions, and revenue.
• Support and enhance owned digital channels such as website, mobile app, and other digital ordering platforms.
• Collaborate with tech partners to elevate customer journey, user experience, and conversion rates.
• Identify improvements for app engagement, checkout processes, digital ordering, and usability.
• Partner with media agencies and vendors to roll out digital campaigns across SEO, SEM, social media, display advertising, CRM, and programmatic channels.
• Assess campaign effectiveness and adjust for improved performance aligned with business KPIs and ROI targets.
• Ensure digital campaigns are closely integrated with commercial goals, promotional schedules, and brand objectives.
• Regularly monitor, analyze, and report on digital business performance across CRM, loyalty, e-commerce, media, and delivery platforms.
• Leverage analytics tools and customer data to generate actionable business insights.
• Conduct competitive benchmarking in digital marketing, delivery, loyalty, and customer engagement domains.

Qualifications & Experience

• Degree or diploma in Marketing, Business, Digital Marketing, E-commerce, or related fields.
• At least 5 years of pertinent experience in Digital Marketing, CRM, E-commerce, Loyalty, or Digital Commerce.
• Prior experience in Quick Service Restaurants (QSR), Food & Beverage (F&B), retail, e-commerce, food delivery, loyalty schemes, or highly transactional consumer-facing businesses is highly preferred.
• Strong background in CRM, customer retention, digital commerce, loyalty programs, or food aggregator ecosystems is advantageous.
• Experience engaging with platforms such as GrabFood, foodpanda, loyalty applications, or e-commerce ecosystems is beneficial.

Why Join Us

Become part of a dynamic organization supporting two renowned international brands within Singapore. This role presents a unique chance to influence digital growth, CRM, loyalty, delivery ecosystems, and customer engagement within a fast-paced and digitally evolving commercial environment.

Application Process

Candidates interested in this role are requested to submit their updated resume. Only those shortlisted will receive further communication.