Assistant Director, Behavioural Science & Insights

About the Role

The Health Promotion Board is hiring a highly driven, inventive, and adaptable professional to help move health promotion from research into real-world practice. This position contributes to shaping the next phase of public health impact by converting insights from research, data, and emerging technologies into large-scale population solutions.

Key Responsibilities

• Lead and oversee high-impact initiatives in strategic growth areas.
• Manage the full digital product lifecycle, from idea generation and feasibility testing through evaluation and deployment at scale.
• Apply behavioural science principles to the design, implementation, and review of user-centred experiences and products.
• Collaborate closely with subject matter experts, data scientists, deployment teams, and practitioners to create practical and innovative solutions.
• Showcase the value of solutions to citizens by using measurable outputs and outcomes.
• Build persuasive narratives to secure support and alignment from both internal and external stakeholders.

Skills and Competencies

• Ability to think strategically and simplify complex issues into clear priorities.
• Strong aptitude for connecting ideas across different fields and turning them into workable solutions.
• Working knowledge of behavioural insights and design thinking.
• Comfort with ambiguity and complexity in a fast-moving environment.
• Curiosity, openness to new ideas, and a willingness to learn unfamiliar areas quickly.
• Solid project management capability.
• Strong written and verbal communication skills for varied audiences.
• Capability to work independently or as a team lead when needed.

Requirements

• A good degree in any discipline.
• Minimum 8 years of overall relevant experience.
• At least 5 years of hands-on experience managing end-to-end projects, including stakeholder coordination.
• At least 3 years of experience leading cross-functional or multidisciplinary teams on end-to-end product cycles or multi-year programmes.
• Practical experience and a proven record of applying behavioural insights and/or design thinking.
• Experience in public health, healthcare, health sciences, research, or quantitative fields will be advantageous.
• Knowledge of AI, especially generative AI, will also be an advantage.
• Selected candidate will be appointed on a 2-year contract initially.

Additional Information

This role is based in Singapore and is a full-time onsite position with the Health Promotion Board.