Assistant Brand Manager Club & Local Brands

Role overview

This position sits within the marketing function for well-known soft drink brands in Ireland. The role involves tracking cultural trends, social media behaviour and overall brand health, while supporting the Marketing Manager in building the story and presence of the brands in the Irish market.

Key responsibilities

• Work with the CSD Manager to put operational brand plans into action across the market.
• Help strengthen brand growth by understanding the drivers that keep the brands relevant and appealing.
• Develop and deliver through-the-line campaigns that connect with audiences, using social and cultural insights.
• Track campaign results against targets and adjust activity where needed to improve outcomes.
• Support partnerships, sponsorships, influencer activity and PR-led initiatives that raise brand visibility.
• Partner with internal teams to design and roll out marketing strategies across multiple channels.
• Build effective working relationships with external partners such as creative agencies and packaging specialists.
• Assist with new product development work from early concept stages through to post-launch review.
• Support budget tracking and management so funds are used efficiently to deliver strong brand impact.
• Manage the digital and social content calendar with agency partners and use insights to improve online engagement.

Candidate profile

The ideal applicant is energetic, collaborative and enthusiastic about brand development. The role suits someone who enjoys learning, contributes new ideas, and has a strong curiosity about social media trends and what resonates with younger audiences in Ireland.

Education and experience

A bachelor's degree or master's degree in marketing, or a closely related subject, is required. The employer is looking for someone with at least 2 years of marketing experience, preferably gained in FMCG.

Working hours and location

This is an onsite role based in Dublin 10, Ireland, at the Kylemore location. The standard working pattern is 37.5 hours per week.

Compensation and benefits

The annual salary for this role is €36,605. The package also includes a competitive salary, generous annual leave, bonus and recognition, life assurance, income protection, a pension contribution arrangement of 5% employee and 10% employer, free product allocation, volunteering and wellbeing support, and an inclusive culture that values fairness, representation and diversity.

Additional information

The role is for an Assistant Brand Manager focused on club and local brands. The position is designed for someone who can contribute to inclusive ways of working and help champion diversity at every level.