Art Director

Role Overview

The Art Director will shape the creative and visual identity of QC+ brands and initiatives, making sure every output supports the brand strategy, connects with the intended audience, and contributes to business goals. This position is tasked with building creative frameworks, visual systems, campaign ideas, and brand experiences that enhance the QC+ portfolio and improve its presence in the market.

This role oversees the full creative workflow for campaigns, content, events, digital channels, publications, and brand activations. It also provides direction and leadership to the design team while working closely with Brand Managers, Content, Digital, PR, and outside creative collaborators.

Core Ownership

• Steward the visual identity across the QC+ brand portfolio.
• Direct campaign concepts and creative development.
• Maintain creative quality and uphold design standards.
• Lead and develop the design team.
• Refine brand guidelines and visual systems over time.

Creative Strategy

• Define and continuously refine the visual language used by QC+ and its portfolio brands.
• Create creative concepts and visual frameworks that reinforce positioning and marketing priorities.
• Turn strategic briefs into engaging creative directions, narratives, and design systems.
• Lead the creation of campaign ideas, key visuals, and integrated creative platforms.
• Spot opportunities to strengthen brand perception through fresh, culturally relevant creative work.

Brand Governance and Design Quality

• Act as the custodian of brand identity so all channels and touchpoints remain consistent.
• Maintain and update brand guidelines, visual standards, and creative toolkits.
• Set up creative review workflows and quality controls across the department.
• Examine and approve all design work before final release.
• Ensure typography, imagery, color usage, layouts, and graphic assets are applied consistently.
• Promote strong practice in design, storytelling, and user experience.

Campaign Development

• Lead creative work for seasonal campaigns, launches, partnerships, activations, and major events.
• Prepare mood boards, visual directions, concept routes, and presentation materials.
• Work with Brand Managers to turn marketing objectives into effective creative solutions.
• Adapt campaign creative across digital, print, social, environmental, and experiential formats.
• Collaborate with Digital and Content teams to produce audience-focused assets.

Art Direction and Content Production

• Guide the visual direction for photography, videography, and other content production projects.
• Build shot lists, styling guidance, reference boards, and creative treatments when required.
• Offer on-site creative leadership during shoots and productions when needed.
• Direct image selection, post-production, retouching, editing, and final asset handover.

Creative Leadership and Operations

• Provide clear direction, run regular design reviews, and ensure brand standards are applied consistently.
• Manage creative priorities, resources, and workloads across multiple brands and initiatives.
• Oversee external agencies, production houses, photographers, videographers, illustrators, and freelancers.
• Create clear creative briefs and define expectations for internal teams and external partners.
• Review and sign off on creative output from the team, agencies, and vendors to confirm brand alignment and quality.
• Make sure creative work is delivered on schedule, within scope, and to the expected standard.
• Identify ways to improve creative workflows, asset management, processes, and team efficiency.
• Support the design team’s growth through coaching, feedback, and knowledge sharing.
• Raise creative standards across the organization while keeping work scalable and operationally effective.

Cross-functional Collaboration

• Partner with Brand Managers, Communications, Digital Marketing, and Content teams for integrated delivery.
• Support senior leadership with presentations, strategic initiatives, and special projects.
• Contribute to the creative direction of new brand launches, partnerships, and commercial ventures.
• Serve as a trusted creative advisor across the business.

Qualifications

• A bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, Art Direction, or a similar field is required.
• 8 to 10 years of experience in creative design, branding, or visual communications.
• At least 3 years in an Art Director role or another senior creative leadership position.
• A strong portfolio showing strategic thinking, creative leadership, and delivery across multiple channels.
• Proven experience managing designers and guiding creative teams.
• Background in hospitality, retail, cultural, luxury, lifestyle, or destination brands is strongly preferred.
• Advanced proficiency in Adobe Creative Suite and related creative tools.
• Experience directing photography and video productions.

Key Attributes

• Excellent visual storytelling and conceptual thinking.
• Strong leadership and sound creative judgment.
• Ability to convert business goals into compelling creative outcomes.
• High attention to detail and a strong commitment to quality.
• Excellent organization and the ability to manage several projects at once.
• Confident communication and stakeholder management skills.
• A collaborative, practical, and solution-focused approach.
• Comfort working in a fast-moving environment with changing priorities.
• Interest in culture, design, hospitality, and audience engagement.