Art Director

About Us

Swim USA ranks among the largest global swimwear companies, with Miraclesuit as its premier brand known for decades of trusted shaping swimwear. The Miraclesuit brand family includes Miraclesuit, Magicsuit, miracle by Miraclesuit, Body by Miraclesuit, and shapewear. As a family-owned and fast-moving enterprise, Swim USA leverages creativity as a central growth driver, and this role leads that effort.

Position Overview

We seek an Art Director to lead and produce all visual creative content for the Miraclesuit brand family. This is a hands-on position where you will personally design much of what our audience experiences daily and direct photography efforts. You will uphold and execute the creative vision, working closely with the VP of Marketing, the Brand President, and cross-functional teams including ecommerce, retention, and brand marketing.

Key Responsibilities

• Daily design execution, including the creation of all campaign and flow email designs end-to-end.
• Develop concepts, design, and iterate paid social advertising creative in conjunction with the performance marketing team, focusing on conversion effectiveness.
• Design landing pages and site visuals for the homepage, product listing pages, and campaign-specific landing pages.
• Create and adapt content for organic social media channels.

• Lead creative direction and production, including the execution and management of AI-generated photography, treating AI imagery with the same standards as traditional shoots.
• Assist with concept development and oversee photo and video shoots for lifestyle, ecommerce, editorial, and social media content from briefing through asset delivery.
• Collaborate with leadership to select models, photographers, hair and makeup artists, and other production talent as required.
• Maintain brand consistency across the Miraclesuit family, ensuring each sub-label’s distinctiveness without diluting the core brand identity.

• Manage creative operations via the digital asset management system (Air).
• Oversee creative project timelines and relationships with freelance providers.
• Deliver creative assets that comply with specifications for wholesale and marketplace partners such as Nordstrom and Amazon.

Required Qualifications

• Minimum 5 years’ experience in design or art direction roles, with at least 3 years in fashion, swimwear, beauty, or apparel sectors.
• Demonstrated expertise in direct-to-consumer ecommerce, especially Shopify-based brands, understanding how creative impacts revenue.
• Efficient in producing high volumes of design materials daily, including emails, paid social content, and landing pages.
• Proven track record of leading photo and video shoots from brief to final production.
• Hands-on experience with AI image generation tools and enthusiasm for expanding their applications in brand photography.
• A strong portfolio showcasing campaign, ecommerce, and performance marketing creative.
• Proficiency with Figma, Adobe Creative Suite, and familiarity with digital asset management systems.
• Willingness and ability to travel to New York City for production shoots; remote candidates must attend onsite shoots reliably.
• Independent, decisive, and capable of managing creative projects with minimal supervision, escalating issues appropriately.
• Collaborative yet assertive, able to advocate for high-quality work while knowing when to compromise.

Additional Information

This position offers genuine ownership of the creative direction for an iconic swimwear brand family at a company heavily investing in DTC growth. You will join a small, agile team with direct access to leadership, enabling rapid and visible impact of your work.

Portfolio submission is mandatory with the application.