Area Sales Manager - Retail Operations

Overview

Liverpool Clothing in Ahmedabad seeks an energetic and results-oriented Area Sales Manager to lead multiple retail stores. This role involves overseeing store performance, driving sales growth, ensuring operational standards, and guiding Store Managers to enhance customer experiences.

Key Responsibilities

• Supervise and manage several retail outlets within the designated area.
• Achieve monthly, quarterly, and yearly sales goals consistently.
• Track store-specific KPIs such as sales volume, conversion rates, average transaction value (ATV), units per transaction (UPT), and overall productivity.
• Coach, mentor, and elevate the skills of Store Managers and their teams to boost performance.
• Conduct regular visits to stores for ensuring adherence to operational procedures and company standards.
• Analyze daily sales reports and formulate action strategies to enhance results.
• Manage inventory effectively, including stock replenishment and loss prevention.
• Maintain high standards of visual merchandising across all retail locations.
• Recruit, train, and assess Store Managers and other essential retail personnel.
• Oversee timely execution of promotions, marketing efforts, and seasonal product launches.
• Handle customer complaints and ensure excellent customer satisfaction.
• Coordinate with internal departments like warehouse, merchandising, HR, and finance to streamline operations.
• Ensure discipline, attendance, grooming, and operational protocols are upheld in all stores.
• Prepare and present regular business performance reviews to senior management.

Candidate Requirements

• Graduate in any field.
• Between 4 and 8 years' experience in retail sales, including at least 2 years in a multi-store area sales management role.
• Prior experience in sectors such as Apparel, Fashion, Footwear, Lifestyle, or Retail is advantageous.
• Exhibit strong leadership qualities, analytical thinking, and sound decision-making skills.
• Excellent communication skills, effective team management, and problem resolution capabilities.
• Proficient in Microsoft Excel and retail management information systems reporting.
• Willingness to travel extensively within the assigned territory.

Salary and Benefits

• Competitive monthly salary in the range of 30000 to 45000 INR based on experience.
• Performance-based incentives to reward outstanding results.
• Travel expenses reimbursed according to company policies.
• Opportunities for career progression within the organization.
• Access to training and leadership development programs.
• Employee discounts on company merchandise.