Area Sales Manager - Punjab (Ludhiana)

Role Overview

The Area Sales Manager will be responsible for managing all commercial aspects within Punjab, focusing on delivering value and driving volume growth. This role involves leading and developing a team of territory managers while promoting the Brown-Forman culture among the team and business partners. Success in this role requires strong collaboration, creativity, and the capacity to craft compelling narratives for both internal and external stakeholders. A results-driven and solution-oriented mindset is essential.

Key Responsibilities

• Lead and develop the team of territory managers and off-roll executives.
• Drive volume and value growth within the assigned territory.
• Increase market share through effective sales strategies.
• Build and sustain strong relationships with key customers.
• Travel extensively across the territory to support business development activities.
• Partner with internal teams and external stakeholders to implement activations and promotional activities.

What You Will Gain

• Leadership opportunity in one of India's most significant markets.
• Exposure to globally recognized premium brands and a supportive company culture.
• Chance to develop a high-performing sales team.
• Ability to influence important customer relationships and market presence.
• Impact business results from day one through your initiatives.

Required Qualifications and Experience

• A minimum of 7 years of experience in sales, marketing, or distribution, preferably within the alcohol or related industries.
• Strong foundational knowledge of sales, marketing, and distribution fundamentals.
• Leadership skills with the ability to inspire and maximize team potential.
• Proven ability to foster lasting relationships with customers.
• Experience in executing promotional campaigns with high standards of excellence.
• A proactive business development attitude, always seeking new opportunities and creative problem-solving approaches.
• Attention to detail in brand management and competitor analysis.
• Commercial acumen to make effective business and personnel decisions.
• Proficiency with Microsoft and Google productivity tools.

Desirable Attributes

• A winning, results-oriented attitude.
• High energy, agility, and passion for driving change and business growth.
• Strong negotiation and analytical skills.
• Natural leadership abilities and ownership mindset.
• Excellent collaboration and problem-solving skills with a focus on solutions.

About Brown-Forman

Brown-Forman is committed to building great brands through great people. Being part of the company offers personal and professional growth opportunities, the chance to tackle challenges, innovate, and contribute within a collaborative environment. Brown-Forman values diversity, equality, and inclusion.

Compensation and Benefits

The company offers competitive and fair compensation aligned with individual and organizational performance. Brown-Forman provides an excellent employee experience and a range of premium benefits tailored to support its diverse workforce.

Equal Employment Opportunity

Brown-Forman Corporation ensures equal employment opportunities regardless of race, color, religion, national or ethnic origin, veteran status, age, gender identity or expression, sexual orientation, genetic information, disability, or any other protected status.