Area Sales Manager

About Portwest

Portwest is a globally recognized manufacturer specializing in safety wear, workwear, and personal protective equipment (PPE). With a workforce exceeding 5100 employees worldwide, the company operates customer service centers across more than 160 countries and maintains eight global warehouses located in the UK, Ireland, Italy, Poland, Spain, UAE, USA, and Australia. Portwest manages the design, production, and distribution of its market-leading product lines in fully owned manufacturing facilities.

Role Overview

The position of Area Sales Manager covers the territories of Togo and Benin. This role focuses on leveraging existing expertise in PPE or workwear sales to promote and sell Portwest products through distributor networks within the specified region. It is a dynamic field-based sales role that requires both autonomous work and collaboration with the Regional Sales Manager to drive business growth and reinforce the company's presence.

Key Responsibilities

• Establish and nurture strong business relationships with both new and current clients.
• Conduct face-to-face daily sales meetings to maintain and expand relationships with distributors and end customers in the assigned region.
• Spot new sales opportunities and formulate comprehensive sales strategies.
• Apply consultative, solutions-oriented selling techniques to continuously acquire new business.
• Identify high-potential existing clients and devise strategic plans for further development.
• Provide tailored Portwest solutions that address customer requirements effectively.
• Prepare clear, compelling written proposals and quotations for prospects and existing customers.
• Promote new product lines by presenting samples during meetings.
• Ensure diligent follow-up after meetings to successfully close sales deals.
• Gain and maintain up-to-date market knowledge through participation in trade shows, seminars, and exhibitions.
• Drive substantial growth within targeted industry segments and designated sales channels.

Skills and Qualifications

• 1 to 3 years of sales experience in PPE, workwear, or safety apparel preferred.
• Background in sales within manufacturing, distribution, reselling, or agency environments.
• Proven ability to design and implement aggressive sales expansion plans.
• Strong ambition to accelerate Portwest's growth through field sales efforts.
• Capability to convert business initiatives into measurable financial outcomes.
• Excellent interpersonal communication and negotiation prowess.
• Positive outlook with a competitive drive to succeed.
• Proven team player willing to collaborate effectively.

Company Recognition

• Certified as a Great Place To Work in 2024.
• Awarded Private Irish Business of the Year at the Export Industry Awards in 2025.
• Received Silver Ecovadis Sustainability Rating in 2025.

Additional Information

Candidates must have legal authorization to live and work within the relevant jurisdictions of Togo and Benin. Portwest is committed to equal opportunity employment, considering all applicants without discrimination based on age, gender, ethnicity, religion, sexual orientation, marital status, veteran status, family status, disability, or minority group membership.