Area Sales Head (N) - SME - Tier 1 - CC

Role overview

This position is focused on leading sales growth for the Delhi location within the SME Tier 1 commercial credit segment. The role is responsible for expanding the customer base, strengthening distribution channels, improving customer experience, and supporting risk-controlled business growth.

Key responsibilities

• Identify growth avenues in the location and convert them into direct, channel, and new client acquisition plans that help the cluster meet its targets.
• Increase mortgage lending volumes in the area by managing client databases and activating them through Area Sales Heads and Relationship Managers.
• Build strong relationships with key clients, improve turnaround time, and drive cross-sell efforts to widen the customer base.
• Track lead generation and sales productivity metrics for ASHs/RMs to foster a strong performance-led sales environment.
• Review market positioning and competitor activity in the location, and share trends and opportunities in the mortgage segment with head office.
• Work closely with retail DSA partners and establish a structured touchpoint system to improve customer reach and response speed.
• Run engagement initiatives and sales training sessions to strengthen channel partner capability.
• Monitor SLAs, sales efficiency, and return on investment from channels.
• Roll out schemes effectively and prioritize the sale of high-revenue products and structures.
• Improve customer satisfaction across the location by monitoring service metrics and guiding ASHs/RMs and channel partners toward high service standards.
• Promote better processes and best practices to raise operational productivity.
• Meet important customers regularly to deepen relationships and support faster business expansion.
• Track customer concerns and complaints and ensure appropriate corrective action is taken.
• Support risk and review activities by overseeing loan proposal preparation and documentation so that location operations remain controlled.
• Coordinate with customers and the Risk team to provide the information needed to assess proposal creditworthiness.
• Prepare periodic MIS reports covering profits, NPAs, and new clients, and share updates with RSHs on a regular basis.
• Coach and develop ASHs/RMs so they can improve acquisition, retention, and customer support outcomes.
• Recommend team members for product, behavior, and negotiation training, while also focusing on self-development initiatives.

Additional information

Location: Delhi, Delhi, India.

Employment type: Full-time, onsite.