Area Retail Manager - Hyderabad

About PUMA Group and Role Overview

PUMA, a global leader in sportswear and accessories, operates in over 120 countries with a workforce of around 22,000 employees. Committed to inclusivity and equal opportunity, PUMA emphasizes values of energy, vibrancy, teamwork, and individuality under the motto SPEED & SPIRIT. The Area Retail Manager will be responsible for driving outstanding sales performance and operational excellence across Full Price and Factory Outlet stores within the designated region, including Hyderabad.

Key Responsibilities

• Boost sales, profitability, and overall efficiency of retail operations within the assigned area.
• Achieve set business objectives by enhancing store output, productivity, and customer satisfaction.
• Lead market expansion efforts and seek new retail opportunities within the region.
• Ensure uniform compliance with PUMA’s brand guidelines, retail processes, and campaigns.
• Recruit, mentor, and develop skilled Store Managers to build effective retail teams.
• Work closely with franchise partners and stakeholders to promote sustainable growth and streamline operations.
• Maintain high customer service standards at all front-facing points.
• Manage manpower allocation to ensure optimal staffing across stores.
• Coordinate recruitment activities for store managers alongside Regional HR.
• Keep abreast of competitor products, pricing models, and emerging retail trends and technologies.
• Initiate new business strategies to improve ROI and customer experience.
• Scout and propose potential new business locations and properties.
• Ensure all stores maintain appropriate inventory levels.
• Oversee discounts, store campaign rollouts, and promotional events.
• Engage institutional coordinators for partnerships, promoting PUMA merchandise through events and activities.
• Analyze market competition and sales mapping relative to PUMA's footprint.
• Conduct regular coordination meetings with franchise owners to ensure seamless store operations and identify growth prospects.

Key Performance Indicators

• Net sales achievement
• Meeting predefined KPIs
• Management of discounts
• Number of institutional partnerships secured
• Revenue generation
• Achievement of sales targets

Organizational Relationships

• Internal collaboration with teams like Projects, IT, Marketing, Strategy, Retail, Finance, and HR
• External coordination with schools, institutes, fitness channels, store managers, transport providers, and local management

Candidate Profile and Requirements

• Bachelor's degree in business, marketing, finance, or related disciplines is mandatory.
• Over 5 years of experience in sales and/or management roles.
• Strong communication and analytical abilities.
• Demonstrated history of consistently meeting sales targets.
• Availability to travel extensively, up to 75% of the time.

Commitment to Inclusion

PUMA ensures equal employment opportunities regardless of race, color, religion, gender, sexual orientation, age or disability. All recruitment decisions are made by humans to maintain fairness and transparency, with only isolated organizational tasks possibly utilizing AI, without influencing hiring decisions.