Analyst - Paid Social Campaigns

Overview

This position is offered on behalf of a partner company based in Saudi Arabia seeking a Paid Social Analyst. The role centers on driving measurable business growth through data-backed social media advertising strategies, managing campaigns on major platforms such as Meta (Facebook and Instagram).

You will be responsible for running and refining high-impact paid social campaigns aimed at delivering ambitious performance targets. The work environment is fast-moving and collaborative, combining analytical insight with creative problem-solving to elevate campaign success.

Key Responsibilities

• Plan, launch, and continuously optimize paid social campaigns on Meta platforms.
• Implement media buying tactics focused on maximizing revenue, performance, and return on ad spend.
• Track campaign metrics closely, analyze trends, and spot opportunities for growth and efficiency improvements.
• Manage campaign budgets strategically to align advertising spend with business goals.
• Fine-tune bids, target audiences, creatives, and campaign structures to enhance outcomes.
• Convert complex performance data into actionable insights and recommendations for internal stakeholders.
• Partner with creative, strategy, and production teams to develop data-driven improvements for campaign effectiveness.
• Oversee multiple high-budget campaigns, ensuring consistent attainment of performance and revenue targets.
• Keep abreast of evolving paid social trends, platform updates, and new advertising possibilities.
• Assist in reporting processes by delivering concise summaries and actionable recommendations.

Candidate Requirements

• Minimum of 3 years experience in digital advertising, specifically paid social or direct response marketing.
• Proven track record managing paid social campaigns with monthly budgets exceeding $1 million.
• In-depth knowledge of Meta advertising platforms and campaign optimization best practices.
• Strong quantitative analysis skills with the ability to interpret and act on performance data.
• Advanced proficiency in Excel and solid analytical skills.
• Attention to detail, excellent organizational skills, and ability to juggle multiple priorities.
• Effective communication skills to explain technical data clearly to various audience types.
• Capacity to work remotely aligned with Pacific Time Zone hours.
• Familiarity with advertising APIs, SQL, business intelligence, or analytics tools is advantageous.
• Experience with additional ad platforms such as TikTok, Snapchat, Google, or Pinterest preferred.
• Experience collaborating with creative teams or involvement in social media content creation is a plus.

Benefits

• Completely remote working arrangement with global flexibility.
• Opportunity to manage large-scale performance marketing projects for cutting-edge brands.
• Competitive salary reflective of expertise and experience.
• Meaningful role where analytical insights have direct business impact.
• Collaborative cross-functional teamwork involving creative, strategy, and production groups.
• Chance to deepen skills in advanced paid social advertising techniques.
• Exposure to a variety of industries and complex marketing challenges.
• Environment conducive to innovation and testing novel digital marketing tactics.

Additional Information

The hiring process involves an AI-enhanced matching system ensuring objective and efficient candidate selection; however, final hiring decisions are made by the employer directly. The use of artificial intelligence aids in resume review and data verification but does not replace human judgment.

Data privacy is respected in accordance with applicable regulations such as GDPR, with candidates entitled to exercise rights over their personal information.