Ad Creative Specialist, D2C Pet Brand

Role overview

MrFluffyFriend Global is a rapidly expanding international pet brand working with a compact network of freelancers that functions more like a startup team than a conventional remote setup. The group moves quickly, communicates openly, and places real value on people who deliver strong results. In important positions, you’ll collaborate directly with the CEO from the start.

This opportunity is best suited to someone who is comfortable with speed, change, and candid feedback. If you rely on heavy structure, need close supervision, or get stuck by unclear situations, this role is unlikely to suit you. The company is specifically looking for a specialist who can consistently create ad visuals that drive performance, not a broad generalist handling creative as a side task.

What the role focuses on

• Developing ad creative ideas, creating briefs, and refining assets across all advertising channels
• Streamlining and managing the full ad creative workflow with the wider team
• Spotting concepts, angles, and hooks that are likely to convert well
• Building a deep understanding of the target audience and turning those insights into action
• Running creative tests quickly and using the outcomes to shape the next round of high-performing concepts
• Keeping up with creative trends and closely observing competitor activity
• Partnering directly with the CEO as well as creators and editors

Candidate profile

This is a focused specialist role centered on one outcome: advertising creative that performs. The key expectation is the ability to judge, before launch, whether a concept is likely to succeed.

Important requirements

• A portfolio showing clear, measurable success with paid advertising creative for D2C brands; applications without this will not be considered
• Demonstrated ability to identify winning creatives
• Concrete examples of ads you created or influenced, along with the outcomes they generated
• Experience with pet brands is an added advantage

How you’ll fit in

• You bring strong opinions supported by data, and you change course quickly when the numbers point elsewhere
• You’re comfortable with evolving priorities and moving at a pace that may feel intense
• You treat straightforward feedback as useful input rather than criticism
• You pay close attention to detail and include the phrase "Teamwork makes the dream work" in your application
• You’re motivated by the chance to earn more as your performance improves

Not the right fit if

• You depend on extensive structure, step-by-step direction, or frequent reassurance
• You prefer a slow, steady working style instead of rapid iteration
• You want a distant client relationship rather than being part of a team
• You are a generalist looking to occasionally do creative work

Practical details

• The role is fully remote and freelance/contract-based
• Work hours are tracked through the company’s internal tool
• A non-disclosure agreement with a non-compete clause is required

Compensation and growth

The company begins by evaluating what you can deliver, and pay increases quickly once results are proven. Strong performers can unlock bonuses and performance-linked upside that goes beyond typical freelance arrangements.

Additional benefits

• Bonus opportunities and performance-based upside beyond standard freelance pay
• Direct access to the CEO without layers of management
• Team trips and occasional in-person meetups
• A genuinely collaborative team culture
• Flexible fully remote work where results matter most