Social Media Specialist

About the company

Sree Durga Enterprises operates in the wellness and hospitality space, with a focus on building, expanding, and running premium spa and salon businesses in busy retail and commercial locations. The organization places strong importance on efficient operations, customer delight, and lasting partnerships with clients and collaborators. It also promotes a team culture where people are expected to contribute ideas, streamline processes, and help the business grow, while working with integrity, ownership, and steady performance.

Role overview

This is a full-time, on-site position in Hyderabad for a Social Media Marketing Specialist. The person in this role will be responsible for building the company’s visibility on social channels through strategic planning, content development, and scheduling. The work will also involve monitoring engagement, replying to audience interactions, reviewing performance data, and refining campaigns to improve reach and interaction.

Responsibilities

• Plan, create, and schedule content that keeps the brand active and engaging across social media platforms.
• Oversee daily activity on social channels and respond appropriately to audience comments, messages, and other interactions.
• Track campaign and platform performance, then use the findings to improve reach, engagement, and effectiveness.
• Work with internal teams to ensure social media efforts support broader marketing and business goals.
• Stay updated on changing trends, platform features, and industry best practices.
• Support digital marketing work, including basic ad campaign handling, reporting, and content refinement.

Requirements

• Strong hands-on knowledge of social media marketing and content creation.
• Basic understanding of digital marketing and core marketing principles.
• Good written and verbal communication skills with a professional approach.
• Ability to interpret social media metrics and apply insights to improve campaign results.
• Familiarity with major platforms such as Facebook, Instagram, LinkedIn, YouTube, and X, along with scheduling or analytics tools.
• Strong attention to detail, solid time management, and the ability to handle several campaigns at once.
• Previous experience in social media or digital marketing is preferred.
• A bachelor’s degree in Marketing, Communications, Business, or a related discipline is an added advantage.

Eligibility

Open to any graduate.

Additional information

This role is intended for candidates who can work on-site in Hyderabad. The employer is looking for someone who can contribute to digital marketing activities while also managing day-to-day social media operations.

Perks and benefits

No specific perks or benefits were mentioned in the source.