Social Media Marketing Executive

About the Role

EzyHelpers seeks a dynamic and inventive Social Media Marketing Executive to enhance and expand our digital footprint and increase brand interaction. The perfect candidate will have enthusiasm for creating compelling content and digital narratives, capable of producing engaging reels, graphics, videos, and diverse campaigns across many social channels.

Responsibilities

• Oversee and expand EzyHelpers' presence on platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Develop captivating content such as videos, reels, graphics, carousels, stories, and captions.
• Organize and maintain a monthly content schedule ensuring punctual posting.
• Coordinate photo and video shooting sessions for marketing initiatives and company events.
• Stay updated on social media trends, platform changes, and competitor strategies to enhance content quality.
• Engage with the audience by managing comments, messages, and customer feedback.
• Collaborate across HR, Marketing, Sales, and Operations departments to aid branding, recruitment, and promotional efforts.
• Utilize design and editing tools like Canva, Adobe Express, CapCut, Photoshop or equivalents for content creation.
• Incorporate AI-powered platforms such as ChatGPT, Gemini, Claude, and Canva AI to ideate and produce content.
• Monitor social media metrics, compile performance reports, and suggest improvements.
• Ensure all content complies with brand voice, quality, and marketing goals.

Required Skills and Qualifications

• Deep understanding of social media platforms and strategic content development.
• Strong written and oral communication capabilities.
• Expertise in graphic design and video editing software including Canva, Adobe Express, CapCut, Photoshop.
• Experience using artificial intelligence tools for content generation and workflow enhancement.
• Innovative and detail-oriented mindset.
• Effective time management and organizational skills.
• Knowledge of social media analytics and reporting methods.
• Ability to work both autonomously and collaboratively within a fast-moving setting.

Benefits

• Opportunities for professional growth and continuous learning.
• Experience working with advanced AI-driven marketing technologies.
• A supportive and cooperative workplace atmosphere.
• Engagement with various branding and digital marketing projects.
• Paid leave along with standard company benefits according to policy.