Social Media Manager

About HK Vitals and Role Overview

HK Vitals is a distinguished direct-to-consumer health and wellness brand committed to improving everyday health through premium supplements and comprehensive wellness solutions. This role is integrated within HealthKart, India's premier nutrition and supplement platform that includes noted brands such as MuscleBlaze, HK Vitals, TrueBasics, and Gritzo.

Primary Responsibilities

• Devise and implement comprehensive social media strategies across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Independently generate captivating content, such as carousel posts, compelling captions, and scripts for short-form videos and reels.
• Organize and oversee content calendars that align with brand campaigns, new product launches, and overarching business objectives.
• Initiate and manage social media campaigns that focus on return on investment, using critical metrics and analytics to evaluate and optimize performance.
• Collaborate effectively with cross-functional internal teams, external agencies, and influencers to roll out impactful marketing initiatives.

Required Skills and Experience

• Minimum of three years' experience in social media management within a direct-to-consumer brand or a digital/creative agency setting.
• Excellent content writing abilities, capable of crafting engaging social media copies and video scripts.
• Proficient in content strategy development, community engagement, and influencer marketing execution.
• Practical knowledge and usage of tools such as Meta Business Manager, Google Analytics, and other social media analytics platforms.
• Passion for health, fitness, and wellness sectors combined with a creative mindset informed by data-driven decision making.

Why Join HK Vitals?

• Opportunity to contribute to a rapidly expanding health and wellness D2C brand under the HealthKart umbrella.
• Lead and design influential social media campaigns that enhance the brand's digital footprint.
• Experience a dynamic, collaborative, and innovation-driven workplace with potential for professional development.