Social Media Manager

About the Role

As the Social Media Manager at Girls Who Code, you will spearhead the development and implementation of the organization’s social media strategy to enhance brand visibility, strengthen audience interaction, and establish the brand as a leader in its digital presence. This position also involves managing the online presence and thought leadership of the CEO. The ideal candidate excels in both strategic and creative aspects of social media, translating organizational goals into engaging content, leveraging data to inform decisions, and exploring new audience engagement opportunities.

Reporting to the Senior Director of Marketing, you will be the foremost expert on social media trends, content, and innovations, responsible for timely and mission-aligned content creation in response to current events and public discourse. Collaboration with various internal teams is essential to elevate the organization’s mission through storytelling and community connection.

This role is based in New York City and requires a minimum of two days per week in the office.

Key Responsibilities

• Lead the planning, creation, and execution of compelling social media content across platforms such as Instagram, LinkedIn, TikTok, BlueSky, YouTube, and Facebook.
• Design content strategies that highlight Girls Who Code’s thought leadership, partnerships, fundraising, and community engagement.
• Manage the social media content calendar including daily publishing, community interaction, and content refinement.
• Oversee social media campaigns from initial concept to completion, aligning with broader marketing efforts.
• Collaborate with graphic designers and external providers to produce visually engaging content in line with brand standards.
• Seize opportunities for real-time content creation and participation in cultural moments that support the organization's mission.
• Engage with online communities through regular interaction, conversation management, and relationship building.
• Establish and maintain relationships with influencers, partners, alumni, and advocates to expand reach.
• Support executive and organizational storytelling via strategic social media efforts.
• Monitor social sentiment and conversations to uncover opportunities and address emerging issues.
• Analyze and report social media performance data to optimize engagement, growth, and campaign success.
• Use analytics tools to measure ROI and adjust social media strategies accordingly.
• Prepare reports and presentations for leadership highlighting key performance metrics and insights.
• Collaborate with cross-functional teams to align social media initiatives with organizational goals including programs, development, and leadership.
• Ensure consistency in brand voice, messaging, and visual identity across all digital platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or relevant experience.
• At least four years of experience overseeing social media strategy and content development.
• Proven ability to swiftly generate high-quality content in response to developments while maintaining brand integrity.
• Demonstrated success in crafting and implementing social strategies that increase brand awareness and audience engagement.
• Experience managing a senior executive’s social media presence or a public figure.
• Excellent storytelling and copywriting capabilities adaptable across platforms with consistent brand voice.
• Strong knowledge of social media platforms, audience dynamics, best practices, trends, and digital culture.
• Experience planning and executing integrated social media campaigns end-to-end.
• Skilled in leading collaborative meetings for social strategy development and execution.
• Proficiency in social media management and analytics tools.
• Ability to interpret social data and translate it into actionable strategy improvements.
• Exceptional project management and organizational skills suitable for managing multiple priorities independently.
• Experience collaborating with internal teams and external partners.
• Understanding of accessible and inclusive content creation best practices.
• Knowledge of influencer marketing and community management is advantageous.
• Strong preference for experience creating or directing short-form video content for platforms like TikTok and Instagram Reels.
• A passion for promoting equity and opportunity in technology for girls, women, and nonbinary individuals.

Diversity & Equal Opportunity

Girls Who Code is committed to a diverse and inclusive workplace that values and understands its constituents, encourages inclusive thinking, and promotes equal opportunity regardless of race, gender identity, sexual orientation, age, disability, or other protected characteristics. Minority groups and men are encouraged to apply. The organization does not sponsor employment visas.

Accessibility and Accommodations

The organization offers reasonable accommodations for individuals with disabilities. Requests can be made directly via their HR contact.

Use of Artificial Intelligence

AI tools may be utilized during the recruitment process to assist in evaluating applications; however, all final hiring decisions are made by human recruiters.

Compensation Philosophy

Salary decisions consider skills, experience, certifications, and organizational needs. Typically, hires are placed near the midpoint of salary ranges rather than the maximum.