Social Media Content Creator (Instagram/TikTok/X/Twitter/LinkedIn)

Overview

The EMEA social media team seeks a Social Media Content Creator based in Riyadh to enhance organic social content and oversee local Saudi Arabia social media platforms. This role collaborates closely with teams from communications, marketing, operations, and creative to boost and expand the local social media footprint aligned with the region's strategy.

Key Responsibilities

• Produce original organic videos, graphics, captions, and copy for the Saudi market's Twitter, Instagram, and related channels.
• Manage local social accounts, publishing content aligned with both local needs and global plans.
• Collaborate with Communications, Co-Marketing, Operations, Creative, and Influencers/Talent for ideation and synchronized content and campaign rollouts.
• Advise Campaign Teams on social-driven content to bring marketing campaigns alive on organic platforms.
• Engage actively in community management during cultural moments, representing the brand.
• Understand audience preferences to create appealing and engaging content for diverse groups.
• Expand and nurture social accounts to increase engagement and performance.
• Develop and launch innovative social-first series linked to key priorities and content themes.
• Foster a culture of experimentation and learning across platforms.
• Analyze relevant data to guide smart content decisions and contribute to regular market social reporting and analytics.

Required Skills and Experience

• Fluent in both English and Arabic (spoken and written).
• Skilled in social media copywriting.
• Experience managing social media content in agencies or prominent consumer/tech brands, with strong social-first instincts and practical content creation expertise.
• Proficient in content creation, especially storytelling that resonates on social platforms.
• 2 to 4 years of experience in social media content development and implementation.
• Professional proficiency with Canva and Capcut; knowledge of Adobe Premiere, AfterEffects, Photoshop, and Final Cut is advantageous.
• Thorough understanding of social media platforms such as YouTube, Instagram, Twitter, TikTok.
• Experience with social video publication tools and in-app editing on Instagram; familiarity with tools like Sprinklr and BrandWatch.
• Strong user-oriented perspective with excellent intuition about audience engagement.
• Excellent interpersonal and communication skills, adept at building relationships with creators, influencers, and cross-functional leaders.

Preferred Qualifications

• Capacity to thrive in a fast-moving environment.
• Background in creating entertainment content.
• Experience in editorial planning.
• Exposure to working in globally coordinated, collaborative settings.
• Exceptional organizational skills to handle various workflows simultaneously.