Senior Specialist - Visual Merchandising

Role Overview

On is seeking two dedicated professionals to join its Brand Experience team in the roles of Senior Specialist or Lead (Individual Contributor) in Visual Merchandising supporting the B2B and Wholesale channels. Reporting to the Senior Lead, Visual Merchandising, you will be instrumental in defining how On, a rapidly expanding sportswear brand, is represented in retail settings. Your work will elevate visual merchandising standards across shop-in-shops, showrooms, and key retail accounts to ensure a cohesive and upscale customer experience. This role requires a blend of styling expertise, training capabilities, and execution skills to vividly convey product stories and maintain high standards across all B2B touchpoints.

Core Responsibilities

• Enhance and uphold On's visual merchandising standards within designated B2B accounts, including shop-in-shops, pop-ups, and showroom environments.
• Collaborate with Regional Merchandising, Sales, and Marketing teams to craft powerful seasonal stories aligned with both commercial goals and global visual directives.
• Design seasonal visual guidelines, training materials, and best practices to facilitate flawless execution at partner retail sites.
• Oversee installation of shop-in-shops and pop-ups to guarantee consistent, premium brand presentation.
• Work closely with Retail Design and Marketing departments to conceive and deliver cutting-edge in-store campaigns, seasonal displays, and evergreen visual tools.
• Organize and manage seasonal showroom setups for sell-in events, ensuring polished and impactful presentations reflecting brand and account priorities.
• Partner with Global Visual Merchandising to develop training content and field tools that support consistent merchandising excellence.
• Supervise external visual merchandising agencies, ensuring consistent execution via training, communication, and feedback mechanisms.
• Coordinate with Direct-to-Consumer retail visual merchandising teams to maintain a cohesive brand experience across all channels.
• Support in-store product displays during B2B and account-related events as necessary.
• Provide ongoing seasonal field support including market travel and oversight of major projects, installations, and roll-outs.
• Conduct market research and trend analysis to continuously advance B2B visual storytelling.

Candidate Profile

• Minimum of five years' experience in visual merchandising within wholesale, B2B, or upscale retail contexts.
• Proven expertise in leading hands-on execution of window displays, complex in-store installations, and prominent brand events.
• Experienced managing external agencies and field teams to uphold brand standards across multiple locations.
• Skilled in Adobe InDesign and Photoshop for crafting clear visual guidelines and instructional tools.
• Strong understanding of premium retail markets combined with talent in spatial design and product styling.
• Willingness and ability to travel up to 30% to various retail locations, account sites, and regional offices.

Team Environment

The Brand Experience group at On channels the company’s mission to inspire human movement by creating outstanding physical brand expressions throughout North America. The team spearheads retail activation, brand events, community engagement, and more to forge impactful connections between consumers and the brand across On-owned and partner venues. Collaborative units within the team include B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives, all united to craft meaningful brand experiences.