Senior Product Marketing Manager

About Smokeball

Smokeball is a leading legal practice management software provider with offices in Australia, the US, and the UK. We specialize in supporting small to mid-sized legal firms, helping them operate efficiently and improve their work-life balance. Recognized as a top workplace in Australia and certified as a "Great Place to Work," our strong culture and clear vision drive our continued success.

Role Summary

We are looking for a strategic and commercially driven Senior Product Marketing Manager to join our global team. This role focuses on shaping how our products are positioned, launched, and expanded across key regions worldwide. You will be responsible for developing global messaging, linking product features to why legal firms choose and stay with our solutions, and collaborating across product, sales, marketing, and enablement teams to drive growth.

Key Responsibilities

• Develop and refine Smokeball's global platform and solution-level positioning in collaboration with leadership.
• Own messaging across different products, practice areas, and segments to empower client-facing teams with tailored value propositions and compelling product narratives.
• Produce and update sales enablement assets such as pitch decks, battlecards, one-pagers, blog articles, and demo videos to support all stages of the sales process.
• Monitor the competitive legal technology landscape and transform insights into actionable recommendations for product, marketing, and client teams.
• Analyze customer feedback and market data to influence messaging and go-to-market strategies.
• Create and maintain ideal customer profiles and buyer personas for critical market segments.
• Utilize client and market intelligence to guide product roadmaps and go-to-market planning with leadership.
• Lead the planning of go-to-market activities for major product launches, coordinating quarterly campaigns with marketing and client success teams.
• Identify opportunities for user adoption and expansion, developing targeted growth initiatives with client-facing employees.
• Define and track key success metrics supporting product, customer acquisition, and business growth goals.

Candidate Profile

• Extensive marketing experience, preferably in a dynamic B2B SaaS setting.
• Proven success in developing and executing product marketing strategies, including go-to-market plans and strategic campaigns that drive measurable growth.
• Adaptability to fast-paced environments with changing priorities and a strong sense of task prioritization.
• Ability to influence and collaborate effectively with stakeholders at various organizational levels.
• Collaborative experience with sales and client success teams, creating messaging and enablement materials that are adopted and used.
• Strong storytelling skills, capable of translating complex product details into engaging narratives.
• Interest in AI and emerging technology tools to enhance research, content creation, and efficiency.
• Experience in legal technology, professional services, compliance-related markets, or SMB software is highly desirable.

Employee Benefits

• Competitive salary with bonus and superannuation benefits.
• Wellbeing allowance promoting personal health and balance.
• Opportunity to contribute to the growth of a global SaaS business.
• Reboot days and birthday leave for personal time off.
• Paid parental leave supporting family needs.
• Office lunches and plentiful snacks.
• Exclusive company merchandise and swag.

Diversity and Inclusion

Our organization is committed to equal employment opportunities, fostering an inclusive environment welcoming all individuals regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. If our values align with yours, we'd be eager to hear from you even if you don't meet every listed criteria.