Senior Manager, Digital Marketing – Social Media

Overview

Resorts World Sentosa (RWS) invites applications for the position of Senior Manager in the Digital Marketing – Social Media team, part of the Resort Marketing department. This role supports the Assistant Director in crafting and implementing social media and creator-driven marketing strategies aimed at boosting RWS’s brand presence, enhancing audience engagement, and meeting business targets throughout all attractions, events, and properties.

Key Responsibilities

• Provide strategic leadership and take ownership of RWS's social media and creator marketing strategies to align with brand, business, and marketing objectives.
• Advise Business Units and senior leaders on leveraging social media channels and creator marketing to increase reach, relevance, and brand loyalty.
• Direct the creative vision and oversight for social content calendars on platforms including TikTok, Instagram, Facebook, YouTube, and LinkedIn.
• Guide internal and external creative teams in producing high-impact content assets such as short-form videos, audio-visual material, photos, and campaign resources that align with RWS’s branding and commercial goals.
• Promote creativity and innovation anchored in platform-specific content formats and experimentation.
• Design and manage a comprehensive creator strategy involving ongoing, campaign-related, and experiential partnerships.
• Develop frameworks for identifying, evaluating, contracting, briefing, and managing relationships with creators and agencies while monitoring content performance and ensuring brand governance compliance.
• Lead creator-driven events, familiarisation tours, and onsite hosting activities at RWS.
• Oversee integrated social media campaign planning and execution across paid, owned, and earned channels ensuring consistency and effectiveness.
• Provide data-driven insights for campaign optimization, including performance reporting and actionable recommendations for senior management.
• Identify emerging social media trends and opportunities for storytelling, fan engagement, and experiential digital content to strengthen RWS's brand impact.
• Manage community engagement strategies that ensure appropriate, timely, and constructive interactions with followers, including the handling of sensitive or negative communications.

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, Media, or a related discipline.
• A minimum of 8 years’ experience in social media, digital marketing, or creator/influencer management, including at least 3 years in a leadership or managerial role.

Desired Skills

• Proven leadership in managing large-scale social media and creator initiatives for consumer brand audiences.
• Comprehensive knowledge of digital audience behavior, social content trends, platform mechanics, and the influencer ecosystem.
• Familiarity with tourism, lifestyle, entertainment, hospitality, or destination marketing is advantageous.
• Strong stakeholder and cross-functional collaboration skills with effective leadership capabilities.
• Exceptional analytical skills to interpret data and provide strategic marketing insights.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Creative acumen for content direction and experience in design or production is a plus.
• Self-motivated, agile, and able to thrive in a fast-moving and dynamic working environment.