Senior Executive Commercial

About the Role

Al Jazeera Media Network is seeking a Senior Specialist to join their Commercial department in Doha, Qatar. This crucial position focuses on expanding advertising and sponsorship income by managing relationships with brand clients and media agencies locally and internationally. The role involves formulating sponsorship proposals for flagship programming and digital assets and converting client briefs into executable commercial agreements.

Key Responsibilities

• Take full accountability for driving advertising and sponsorship revenue growth across the network’s channels, digital platforms, and flagship shows, aiming to meet set quarterly and yearly targets.
• Establish and sustain senior-level relationships with media agencies, trading desks, and direct clientele, acting as a trusted advisor during briefs, RFPs, and major negotiation cycles.
• Create engaging sponsorship packages and integrated partnership offers covering broadcast sponsorships, digital and social extensions, and branded content, presenting these convincingly to prospective clients and agencies.
• Develop customized, data-driven proposals in response to briefs; formulate pricing recommendations using audience analytics, CPM benchmarks, and platform performance data.
• Oversee end-to-end campaign execution, including deal documentation, asset coordination, sponsorship rollout, performance tracking, and post-campaign evaluation for future renewals.
• Collaborate cross-functionally with marketing, digital commercial, distribution, and editorial teams to ensure that sponsorship partnerships meet editorial standards and brand requirements.
• Monitor industry dynamics including competitor activity, agency changes, and advertising trends regionally and globally to inform commercial strategies and pricing structures.
• Keep detailed records of sales pipeline and revenue forecasts, regularly reporting on sales funnel health, conversion rates, and revenue outcomes.

Qualifications and Experience

• Between 6 to 10 years of experience in media sales, sponsorship, or commercial partnerships with broadcasters, publishers, or leading digital platforms.
• Background in media agency settings such as planning, buying, investment, or partnerships, or demonstrated success negotiating and selling to agencies at senior levels.
• Proven track record of structuring and closing sponsorship deals across broadcast, digital, or event-based formats from concept through delivery.
• Solid understanding of media trading principles including CPM pricing, audience measurement, distinctions between programmatic and direct sales, and cross-platform offering packaging.
• Exceptional presentation and negotiation abilities capable of engaging senior stakeholders in client and agency settings.
• Fluency in English, with a bachelor’s degree in business, marketing, media, or an allied discipline.
• Arabic language proficiency and familiarity with MENA media markets.
• Experience working with branded content within news or current affairs contexts that require strict brand safety compliance.
• Knowledge of monetization mechanisms on YouTube and social platforms, addressable/CTV advertising, plus digital campaign performance analytics.
• Pre-existing relationships with key agency holding groups and independent agencies within the region.