Search Optimisation Specialist

About IKEA Singapore

IKEA aims to create a better everyday life for many by offering a wide variety of well-designed and practical home furnishing products at affordable prices to reach a broad customer base. Operating in Singapore and across several countries including Malaysia, Thailand, Philippines, and Mexico, IKEA pursues ambitious expansion plans in the region. Owned by the Kamprad family via Ikano Group, this franchisee also develops and manages shopping centres anchored by IKEA, integrating residential, office, and other real estate to foster walkable communities. Sustainability is a core part of daily operations with active involvement in social initiatives supporting children, women, and environmental causes.

Role Overview

The Search Optimisation Specialist will take ownership of improving and managing IKEA Singapore's complete search performance ecosystem spanning Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Generative Engine Optimisation (GEO). The specialist’s primary goal is to enhance IKEA’s visibility wherever customers seek inspiration, information, and products, thereby boosting sustainable online traffic, conversion rates, and commercial growth.

Key Duties

• Create, implement, and continuously refine a comprehensive search strategy integrating SEO, SEM, and GEO initiatives to maximize brand visibility, customer traffic, and commercial impact.
• Enhance the IKEA website's SEO elements including content quality, metadata, website structure, internal linking, and technical SEO factors.
• Design and oversee SEM campaigns with focus on keyword selection, bid management, budget distribution, ad creatives, and performance tracking to optimize ROI.
• Lead projects related to GEO to improve IKEA’s prominence and authority on AI-driven search and answer platforms.
• Conduct analysis of customer search patterns, keyword potential, market dynamics, and competitors to uncover opportunities for growth and prioritize strategies.
• Regularly monitor and report search metrics, translating complex data into practical insights to drive informed business decisions.
• Collaborate closely with Selling, Marketing, and Commercial teams to integrate search optimization into marketing campaigns, customer journeys, and digital user experience.
• Work jointly with global and regional partners to ensure consistency in search strategy, governance, tooling, and best practices.
• Keep updated on search engine algorithm changes, advances in AI, and industry trends to develop future-focused optimization plans and training programs.

Candidate Profile

• Deep enthusiasm for enhancing customer search experience and visibility across various digital platforms.
• Proven expertise in SEO, SEM, and growing familiarity with GEO techniques, with practical experience leading search optimization projects.
• Proficient in web analytics and monitoring tools like Google Analytics, Google Search Console, and Google Ads.
• Strong analytical capabilities enabling interpretation of complex data sets and formulation of targeted recommendations.
• Commercial acumen to link search outcomes to customer trends and broader business goals.
• Exceptional interpersonal and communication skills to influence and collaborate cross-functionally.
• Curious, flexible, and dedicated to continuous learning especially regarding new search and AI technologies.
• Previous experience in e-commerce, digital marketing, or omnichannel retail is a bonus.
• Alignment with IKEA’s values and commitment to joint growth of people and business.

Additional Information

Applications are welcomed until 10 August 2026.