Regional Sales Director

About Mealz

Mealz is reshaping the way restaurants attract and manage group dining and catering clients. As a centralized marketplace and booking platform, it enables restaurants to be discovered, booked, and paid by valuable group customers without increasing operational burdens. Catering to occasions ranging from corporate events to travel and social celebrations, Mealz opens new revenue opportunities through a streamlined, comprehensive booking and management system.

Role Overview

The Regional Sales Director will drive the expansion of Mealz's marketplace by onboarding independent eateries, regional restaurant groups, and emerging multi-unit brands within a designated territory. This role demands a proactive hunter mindset to nurture relationships with restaurant executives, operators, franchisees, and owners, effectively communicating how Mealz contributes to incremental earnings without operational interference.

Key Responsibilities

• Manage and grow your geographical region, focusing on either the East or West Coast.
• Identify, engage, and close deals with independent restaurants, regional chains, and small to mid-sized restaurant groups.
• Promote Mealz as a new revenue avenue for group dining, catering, and private events.
• Build and maintain strategic relationships with restaurant owners, operators, CEOs, COOs, and franchise leaders.
• Design and implement outreach strategies using calls, emails, networking events, referrals, LinkedIn, and industry conferences.
• Conduct a consultative sales process from initial contact to contract signing and partner onboarding.
• Work collaboratively with onboarding, customer success, marketing, and product teams to ensure partner launch success.
• Use existing industry connections to expedite market entry.
• Represent Mealz at restaurant associations, hospitality conferences, trade exhibitions, and networking functions.
• Provide market and competitive insights to influence product development and marketing strategies.
• Assist in positioning Mealz as the leading marketplace for group dining across the nation.

Qualifications and Experience

• Minimum of five years of proven B2B sales experience targeting the restaurant industry.
• Experience selling restaurant technology solutions such as SaaS, payment systems, POS, online ordering, reservations, marketing, loyalty, or hospitality platforms.
• Established contacts within independent restaurants, ownership groups, franchisees, and regional chains.
• Track record selling to both owner/operators and multi-unit decision-makers.
• Consistent achievement or surpassing of sales quotas.
• Strong skills in prospecting and developing new business with a proactive, hunter attitude.
• Excellent expertise in consultative selling, negotiation, and closing complex deals.
• Experience handling complex sales cycles and multiple key decision-makers.
• High proficiency with Salesforce or similar CRM software.
• Willingness and ability to travel extensively within the assigned territory for client meetings and industry events.
• Adaptability and initiative suitable for the fast-paced environment of a high-growth startup.