Regional Manager – Mitsubishi Motors UK (South East)

About the Role

The Regional Manager for International Motors (Mitsubishi Motors UK) is primarily responsible for driving growth, enhancing performance, and ensuring operational excellence within a multi-brand dealer network across the designated territory in the South East of the UK. Reporting to the Head of Sales, this field-based role demands managing dealer partners daily to meet critical business goals including wholesale and retail sales, aftersales service, customer satisfaction, profitability, compliance, and brand representation.

Key Responsibilities

• Lead commercial performance by achieving sales targets for wholesale, retail, parts, and accessories within the region.
• Facilitate dealer partner development via coaching, mentoring, and operational support to promote effectiveness and profitability.
• Analyze sales and performance metrics to implement strategic improvement plans.
• Collaborate with cross-functional teams including Sales, Marketing, Finance, and Aftersales to maximize regional success.
• Drive network growth by recruiting and onboarding new dealers, managing dealership openings, relocations, and transitions.
• Enforce franchise standards, governance, and compliance, ensuring adherence to agreements and operational policies.
• Maintain strong relationships with dealer principals, senior management, and internal stakeholders while acting as a brand ambassador.
• Monitor market trends and competitive activity to capitalize on local business opportunities.
• Support multiple territories when needed and adapt to flexible scheduling including occasional weekend and international travel.

Required Qualifications & Experience

• Extensive experience in the automotive sector, preferably with OEMs or franchise dealership operations.
• Proven track record in managing franchised dealer networks or senior-level dealership management.
• Comprehensive understanding of dealership KPIs, financials, and operational metrics.
• Exceptional communication, negotiation, and stakeholder management skills.
• Proficiency in CRM platforms, Microsoft Office, and digital communication tools.
• Strong organizational, analytical, project management, and problem-solving capabilities.
• Full UK driving licence is mandatory.

Personal Attributes

• Highly motivated, detail-oriented, and structured with strong commercial insight.
• Resilient, capable of working effectively under pressure.
• Excellent coaching and leadership skills with the ability to influence senior decision makers.
• Strong interpersonal abilities marked by credibility, diplomacy, and effective communication.
• Strategic thinker who excels in operational execution and juggling multiple priorities.
• Self-sufficient while also being a collaborative team player.
• Adaptable, proactive, and dedicated to driving performance and results.

Additional Information

• Work hours amount to 37.5 per week.
• The role includes a competitive salary and benefits such as company car and cost of service.
• Occasional overnight stays, weekend work, and international travel are expected to meet business needs.