Racecourse Marketing Support Executive

Role Overview

The Racecourse Marketing Support (RMS) team at Horse Racing Ireland (HRI) is dedicated to fostering strategic, sustainable growth for all 26 Irish racecourses. This includes devising and delivering marketing and communication campaigns, developing initiatives to expand target audiences, enhancing customer experience and fan engagement, along with facilitating seminars and workshops aimed at knowledge exchange and professional development within the racing community. The Racecourse Marketing Support Executive will report directly to the Racecourse Marketing Support Manager.

Key Responsibilities

• Collaborate closely with the Racecourse Marketing Support Manager to offer tailored marketing assistance to independent racecourses.
• Partner with each racecourse to enable them to meet their attendance objectives for flagship race days or festivals.
• Coordinate with HRI's media buying agency to design an annual media plan focusing on key performance indicators such as audience reach and conversion rates for flagship events.
• Work alongside HRI's Design Manager to create an appealing range of creative assets suitable for targeted campaign audiences.
• Develop and execute content strategies in support of major festivals and events across HRI’s social media channels.
• Assist with organizing the annual HRI Seminars and workshops, which involves venue and supplier coordination, managing guest speaker relations, handling invitations and responses, reporting on outcomes, and budget oversight.
• Contribute proactively to the innovation and development of marketing campaigns and plans.
• Provide support with general marketing activities for HRI and its subsidiaries as required.

Candidate Requirements

• Minimum 2 years of proven experience in branding, marketing, or communications roles.
• Strong collaboration and team-oriented mindset complemented by excellent project management, communication, and organizational capabilities, particularly under tight deadlines.
• Experience in managing multiple stakeholders effectively.
• Demonstrated success in delivering integrated marketing campaigns across a variety of channels.
• Proficient content creation and copywriting skills with flexibility to tailor messages to diverse audiences.
• Sound knowledge of digital marketing principles and understanding of content performance analytics.
• Data-driven approach with experience in assessing campaign performance and optimizing results accordingly.
• Competent budget management abilities.
• Deep understanding of the impact of earned and owned media in race promotion and event publicity.
• Experience in briefing and managing third-party agencies including creative, media buying, and content production teams.
• Ability to work toward defined KPIs, monitoring and optimizing social and digital campaigns effectively.
• Capable of devising and executing initiatives that foster data growth.
• Willingness to work flexibly, including outside standard working hours, due to the seven-day nature of the racing industry.

HRI Key Competencies

• Customer Focus: Fosters a customer-first culture within the team, manages workloads to meet customer expectations, and prioritizes customer satisfaction.
• Developing Self: Demonstrates self-awareness, seeks feedback for growth, champions continuous learning for self and others, adapts behavior suitably, and embraces innovation.
• Energy & Pace: Delivers results aligned with SMART objectives, accounts for outcomes using resources wisely, communicates broader business goals, energizes team members, and adapts to changing business requirements.
• Innovation & Change: Commits to process improvement and raising industry standards, supports creative ideas and innovative efforts, seeks better stakeholder service methods, and leads change management compassionately.
• Leadership: Motivates and empowers through positivity, aligns with strategic goals, exemplifies leadership and company values, and inspires team development.
• Team: Builds high-performing teams with shared objectives, promotes constructive communication, and leverages team strengths effectively.

Equal Opportunities

Horse Racing Ireland is committed to equal opportunity employment, ensuring reasonable accommodations will be made for candidates invited to interview.